eCommerce Development

Frustrated by Abandoned Carts & Low Conversions?

Your path to eCommerce success

e-commerce is the fastest way to expand your customer base and boost revenue. But slow unresponsive pages, complicated checkout, or poor mobile experiences can cost you customers and revenue. At Codewave, we design every detail with your sales growth in mind. 

We’ve enabled 100+ online stores worldwide, catering to millions of users, with custom eCommerce solutions and building on platforms like Magento, Shopify and more. We help brands launch products on major marketplaces while establishing a high-tech multi-channel presence through powerful tools–ChannelAdvisor, Sellercloud, and ecomdash.

Whether you’re running a dropshipping store, launching a Print on Demand business, or managing wholesale inventory, we provide solutions that fit your model.

Codewave’s_Suite

With Codewave, businesses have achieved:

2x

Greater User Engagement

3x

Faster transactions

1.5x

ROI on Design

50%

Lesser rework

Why you'll love us?

We’re 10x thinkers and change makers, driving extreme-value innovation through human-centric design and emerging tech, defying the traditional. With a track record of serving 300+ businesses globally, collaborating with VC firms, startups, SMEs, and governments, while also developing our own GenAI products – we’re obsessed with building high-impact products, ready for scale.

E-commerce services to succeed in the digital world

Conversational UX & Video AI

A personalized shopping experience allows your users to connect and experience the best of technology. Drift and Intercom provides real-time customer support, recommends products, and guides users instantly. Video AI with Bambuser shows live product demos, interactive videos, and virtual try-ons, letting customers see products in action before buying.

For example, a chatbot can instantly suggest the proper size if a user is unsure about sizing. Meanwhile, Bambuser’s video feature lets users see the product in action, helping them make a confident purchase.

Video Commerce and Try-at-Home

Use video commerce for meaningful customer connections and link online shoppers with brand experts.  Firework powers live video consultations for experts to guide users, answer questions, and showcase products. AR technology allows one to try on products like clothes or accessories virtually.

For instance, if a customer is doubtful about how a jacket will fit. They can use AR to see how it looks on them virtually or connect with a sales rep via live video to ask questions.

Conversion-Driven UX-UI Design

Poor design and complicated navigation can kill conversions. Our UX/UI services focus on making every click count and guide users smoothly from discovery to checkout. Every element—buttons, menus, forms—is built with mobile users in mind, ensuring it looks great and functions flawlessly on any device.

Using tools like Hotjar and Maze, we test and refine designs based on real user feedback. For example, when users abandon their cart at checkout, Hotjar’s heatmaps and session recordings highlight pain points where users drop off. A/B testing with Maze then identifies the most user-friendly design to improve navigation and user experience.

AI/ML Integration

Imagine having a store that learns from every interaction, gets smarter over time, and predicts your customers' wants. That’s what AI/ML can do for your e-commerce business.

Integrating AI and Machine Learning helps to improve key areas–personalizes the shopping experience by suggesting products based on what users have browsed or bought before. Machine Learning predicts products that generate more sales to make your inventory always aligned with demand.

For example, if a customer browses running shoes, AI will recommend socks or water bottles additionally which might attract them. Meanwhile, Machine Learning will forecast inventory needs, so you don’t run into stock shortages or overstocking issues.

e-Commerce Analytics

We optimize your e-commerce store to deliver a smooth experience at scale that engages customers and drives conversions. Analyze your current setup using Google Analytics and Hotjar to identify what's slowing you down—a confusing checkout process, slow loading times, or security concerns.

For example, if your checkout process turns customers away, we’ll use Stripe or PayPal to integrate faster payment options. This ensures a quicker and easier customer purchase process, improving both satisfaction and conversions.

Custom e-commerce Development

Running large sales or high-traffic events like Big Billion Day can trigger traffic spikes that crash your pages, leading to lost sales and frustrated customers. AWS Auto Scaling adjusts server capacity in real time to handle these spikes, while Cloudflare CDN boosts page load speeds and protects your site from DDoS attacks. We integrate Stripe to simplify payments for fast and secure transactions.

For instance, during a major sale, AWS Auto Scaling automatically ramps up your servers to handle the surge in visitors. Cloudflare ensures pages load quickly, even with high traffic, so your customers complete their purchases without frustration.

Platform-Specific Solutions

An e-commerce store needs to run seamlessly for both you and your customers. We optimize Shopify, WooCommerce, and BigCommerce by customizing product pages, checkout flows, and payment systems to fit your store’s needs.

React powers fast, interactive user experiences, while Node.js ensures your platform scales as it grows. Figma helps us design intuitive interfaces, and Jira keeps everything on track.

For example, if the Shopify checkout process decreases sales, we streamline the process—integrating faster payment options and optimizing for a mobile-friendly view. This cuts down on cart abandonment and boosts conversions.

End-to-End Integration & API Development

When your systems work together, your business runs more efficiently. End-to-end Integration & API Development make your e-commerce, CRM, payment systems, and inventory work together without needing manual updates or data mismatches.

Our custom API solutions will connect your tools and automate how data moves between them. For example, link Shopify with your CRM so customer data updates automatically or sync WooCommerce with shipping providers to ensure orders are processed smoothly. RESTful APIs and GraphQL help us to ensure all your systems work together without delays.

Ongoing Optimization & Support

Continuous optimization keeps your e-commerce store running at its best. Google Analytics tracks user behavior, Hotjar identifies where users drop off, and A/B testing with Optimizely improves the checkout process.

For example, if cart abandonment increases, A/B tests can reveal if a slow checkout or complicated forms are the problem to make quick adjustments.

features

Why Codewave, for eCommerce?

Retention
We design for delight to ensure users consistently find long-term value.
Engagement
Our designs encourage repeat visits and sustained engagement.
Adoption
We craft onboarding experiences that activate users within seconds.
Lifetime Value
Our design focuses on maximizing the revenue potential per customer.
Accuracy
Precision engineering is core to our digital solution development process.
Performance
We build software solutions to be lightning-fast, regardless of the load.
Privacy
We are committed to safeguarding data privacy and confidentiality.
Auto-scaling
We ensure your servers automatically scale up/down based on demand.

Custom Solutions for Diverse E-commerce Needs

For B2C, the focus is on seamless, fast shopping. We optimize Magento for smooth product discovery, quick checkout, and mobile-first design. This helps in checkout flows, integrates local payment options, and enhances mobile responsiveness to reduce cart abandonment.

Advanced features like AI-driven recommendations, real-time inventory syncing, and personalized pricing increase conversions. Behavioral retargeting and automated email campaigns keep customers engaged and drive repeat sales.

B2B stores need bulk ordering, custom pricing, and seamless ERP integration. We build scalable solutions on Magento and Shopify Plus—automating stock management, order processing, and procurement.

Features like tiered pricing, multi-user accounts, and custom quotes simplify ordering. Custom workflows and detailed reporting improve efficiency and reduce bottlenecks.

Marketplaces require connected management across multiple vendors, currencies, and languages. Our custom solutions support vendor management, order splitting, and real-time inventory tracking for all users. Advanced search algorithms improve product discoverability, enhancing the buyer’s experience.

We integrate multi-currency and multi-language support to cater to a global audience, while custom reporting tools give both admins and vendors real-time insights into performance.

Our e-commerce portals use Magento or WordPress for easy registration and login with OAuth or SSO. Content management is simple with Magento’s built-in tools or WordPress. We add Dialogflow AI chatbots to add self-service features like order tracking for a smoother experience.

We build e-commerce mobile apps for Android and iOS to reach a wider audience. Flutter creates rich, high-performance apps with consistent UIs across both platforms. Apple Pay makes checkout easy with one-click transactions. Firebase handles–cloud storage–real-time data syncing, and analytics, so you can track user behavior and key performance metrics.

Gen AI
Human-Centric Design That Connects

Shopping online should feel as natural as browsing in-store. Our design thinking philosophy is all about people—how they think, feel, and interact. We create sites that engage, and convert. With every color, button, and form, we’re building a journey that makes shopping easy, enjoyable, and memorable.

Get to Market 3x Faster

Time is everything in e-commerce and thanks to our Code Accelerate approach, combined with an agile development process and a seasoned team, you’re online and selling in record time. By cutting through the fluff and focusing on what matters, we’re able to deliver your site up to three times faster than traditional timelines. Your store will be live sooner, and you’ll see results faster.

30% Lower Costs, No Compromises

Every dollar matters, especially when you’re growing. Our continuous innovation processes and resourceful team reduce development costs by up to 30%, making top-tier e-commerce accessible without sacrificing performance or design. Your budget goes further—and your returns speak for themselves. challenges, avoid pitfalls, and outperform competition.

What to expect

What to expect working with us.

Industries We Serve

No matter your industry, we’ve mastered applying Design Thinking to achieve remarkable outcomes.

Education

e-commerce platforms simplify course registration, learning content delivery, and payment processing. Improve your student experience and access to educational resources.

Healthcare

Create secure, user-friendly platforms for patient bookings, telemedicine, and medical supply sales. Our solutions simplify processes, improve patient engagement, and service delivery.

Fintech

Deliver secure payment gateways, smooth transaction processing, and effective account management. This approach enhances personalized financial tools and ensures a trustworthy digital experience for customers.

Energy

Build intuitive platforms for managing energy subscriptions, billing, and usage tracking. Enable better customer self-service and simplify service delivery.

Insurance

Simplify the process of buying policies, managing claims, and renewing contracts. Offer seamless, user-friendly experiences that drive customer satisfaction and retention.

Travel

Offer breezy travel planning, fast online booking, personalized recommendations, during-trip delights, robust customer service options,  via chatbots and live support.

Retail

Offer personalized shopping experiences, secure checkouts, and efficient inventory management. Drive higher conversion rates, increase sales, and engage customers across multiple channels.

Transportation

Make booking and ticketing hassle-free with seamless payment systems and real-time tracking. This helps your transportation business deliver a smooth customer experience.

Agriculture

Sell agricultural products like seeds and equipment effortlessly online. Integrate seamless inventory management and secure payment systems to simplify operations and boost sales.

Tired of stagnation?

It doesn’t take much to get unstuck. Codewave isn’t just a software development company – we’re your design thinking partner to drive innovation and growth.

Driving E-commerce Excellence with Our Tech Stack
Front-End
Back-End
Integrations & Tools

React, Vue.js, Angular

Node.js, Django, Ruby on Rails

Stripe, PayPal, Razorpay

HTML5, CSS3, JavaScript

PHP, .NET, Python

Google Analytics, Firebase

Bootstrap, Tailwind CSS

MongoDB, MySQL, PostgreSQL

Zapier, Postman, RESTful APIs

Our Signature Process for Innovation in E-commerce
Deep Dive & Discovery

We start with a thorough understanding of your business challenges and target audience. Through user research and empathy sessions, we uncover user needs, aspirations and design experiences for delight.

For a business that is into sustainable fashion for GenZ audience, we would imagine engaging, immersive retail strategies and digital experiences that can build your customer base.

Brainstorming

We collaborate with your team to generate innovative solutions. By using ideation techniques like Crazy8, we explore multiple options to address your needs.

Prototyping & Validation

Rapid prototyping allows us to build low-fidelity mockups and gather early user feedback. This helps us refine core functionalities before development begins, ensuring the web app aligns with your goals.

Agile & Iterative Development

Using short sprints and daily scrums, we ensure continuous progress. We refine and improve the app based on user feedback and real-time data, keeping the project on track and adaptable.

Continuous Learning & Evolution

After launch, we continuously monitor performance and track key metrics. By analyzing user behavior, we make ongoing improvements, ensuring the app evolves to meet your business goals over time.

Frequently asked questions

Codewave offers a full suite of e-commerce services, including custom e-commerce development, mobile app development for Android and iOS, AI and machine learning integration, IT consulting for e-commerce, and design thinking-led digital transformation. Our focus is on scalable, user-centered e-commerce solutions tailored specifically for SMEs.

Our design thinking-led approach sets us apart by emphasizing human-centric design and seamless functionality. We use emerging technologies to develop e-commerce solutions that aren’t just functional but also intuitive and user-friendly. Our unique “Code Accelerate” repository accelerates development by 3x while cutting costs by 30%, ensuring faster delivery without compromising quality.

Codewave has completed over 400 projects across 15+ industries, including retail, fashion, electronics, healthcare, food and beverage, and more. This diverse experience allows us to incorporate industry-specific insights and best practices into each e-commerce project.

Absolutely! Codewave provides end-to-end e-commerce solutions, covering design and development. Our design thinking approach ensures visually appealing, user-friendly interfaces, while our technical team builds robust, scalable e-commerce platforms. We take care of everything—from initial concept and UX/UI design to full-stack development and ongoing support.

Security is paramount in all our projects. Codewave implements industry-standard measures such as secure payment gateways, data encryption, and regular security audits. Our IT consulting services also include compliance checks and risk management, ensuring your platform meets all necessary regulations and best practices.

Codewave tailors its tech stack to meet each project’s specific needs. We specialize in popular platforms like Shopify, Magento, and WooCommerce and build custom solutions with technologies like React, Node.js, and Python. AI and machine learning integrations are also available to enhance your e-commerce experience.

Project timelines vary depending on complexity. With our “Code Accelerate” repository and efficient processes, we deliver projects 3x faster than traditional methods. A standard e-commerce platform typically takes 6-8 weeks, while custom solutions may take 3-6 months. We provide a detailed timeline during the consultation phase.

Yes, we offer comprehensive post-launch support, including updates, performance optimization, bug fixes, and continuous improvements based on analytics and user feedback. We’re committed to ensuring the long-term success and growth of your platform.

Codewave’s solutions are highly customizable to reflect your brand’s unique identity and meet your specific needs. Whether you need specialized features, unique integrations, or a custom checkout process, our team will work with you to create a platform that aligns perfectly with your goals.

Absolutely. Scalability is at the core of our development approach. We build e-commerce platforms designed to grow with your business, ensuring seamless performance as your traffic and product catalog expand.

Costs vary based on platform choice, feature complexity, design customization, and integration requirements. Our approach focuses on cost efficiency, achieving high-quality results at up to 30% lower costs. We offer transparent quotes and work with you to maximize value within your budget.

Yes, Codewave includes SEO and performance optimization in its development process to enhance visibility and provide a smooth user experience. From page speed improvements to technical SEO best practices, we ensure your site is optimized for both search engines and customers.

Betting on the next big idea?

Know what will fly & what won’t.
Let’s do design thinking

Ride the waves of Change.

What excites us is ‘Change’. We love watching our customer’s business transform after coming in touch with us.