Design to impact behavior

Spot moments on the buyer journey, map emotions & redesign interactions to maximize intangible value.

Our design intervention includes:

- Mirroring user personas & labeling emotions

- Mapping user interactions to emotional states

- Mapping user goals to business goals

- Developing wireframes & design language

- Developing an interactive design prototype

- Coming up with multisensorial design

- Testing for accessibility & usability

As businesses seek to innovate - we strongly recommend starting with sharpening their observation of the user.

We think it’s a prerequisite to understand the ‘thought, feeling, action’ sequence of the user, that often reveals the gap between: What people think & how they feel. What people say how they feel & how they actually feel. What people think they’d say & what they actually say. What people feel they’d do & what they actually do.

We use a combination of design thinking and customer journey mapping practices to help companies reimagine, redesign, and transform their customer experience. We perform a comprehensive diagnosis of your business using an evolved design-thinking framework and user-focused approach to identify unsatisfactory product experiences, and recurring service and operational inefficiencies.

This involves analysis of past data - review of your existing customer base, past interactions and experiences, seeing moments on the customer journey that need to be revisited for better engagement.

Design thinking practice

Our engagement with businesses is founded on this uncompromising principle of ‘design thinking done-right’ and our ability to articulate our customer’s vision of their business, which sets us apart from our competitors. Using a series of comprehensive questionnaire and result-oriented interviews, we visualize the future of your business and enable you to shape your present. Here’s why design thinking matters now.

We’ve developed an extensive Design Thinking framework, meticulously evolved through experience of interviewing over hundreds of users and business owners.

This practice guides our collaborations with multiple stakeholders and teams to solve users’ problems and maximize business profits. Our aim is customer and user delight, with the value-add of meeting business needs of the future.

Request download of our design thinking worksheet ⟶

Codewave's core pillars of digital platform development

We design for delightful omnichannel CX with Intelligent automation engines for real-time insights; Data sensing & storage solutions for high precision & effectiveness; Agile architecture for speed, scale, and flexibility; DevSecOps approach for fast, secure, and continuous innovation.

Design thinking led Digitization Practitioners

Our team of Design thinking led Agile, Digital transformation practitioners & lead consultants, through digital strategy consulting, design innovation and technology development, have impacted 300+ businesses in 15+ countries, in the last 8 years of operations.

Frequently asked questions

What is customer journey?

Customer journey is a detailed trajectory highlighting all the interactions between the customer persona and your brand at all touchpoints. This could be online, offline, direct, indirect, anything.

What is the difference between UX and CX?

User experience is how your users feel when they interact with a specific product or service offered by your brand. Customer experience is a superset of all UX and covers all the interactions between your brand and your customers across all channels.

What is CX in design?

Customer experience (CX) is overall experience of your users while interacting with your brand at all touchpoints. Advertising & marketing, brand image exercise, sales, customer service & support, user interaction with your product, accessibility, affordability, usability, UI/UX (visual design) and multiple other things togethre comprise of your brands CX.

What are the steps to map the customer journey?

Customer journey and the customer journey mapping process is non-linear. A customer journey map must consider the customer's buying process, user actions, emotions, pain points, and solutions.