Vision: Make Kitchen Designing Fun & Easy

Niuli, a part of Al-Essa, approached Codewave with a clear vision: to revolutionize the kitchen design experience. Our mission was to provide individuals, couples, and families with a modern, digital platform where they could seamlessly explore themes, connect with like-minded designers, collaboratively design and visualize their dream kitchens, place orders for delivery, and have them installed within just 45 days.

Outcomes and impact

Effortless Kitchen Design
Simplified kitchen design process, inviting users to imagine, collaborate, and visualize their dream kitchens.
Faster Design & More Sales
Customers can connect with designers online, and freeze their designs quickly, rather than making visits to a showroom.
Delightful CX
Carefully designed customer journey from designing to booking to delivery, including optimizing CX during the wait time of 45 days until final delight.
Expansion and Growth
Niuli expanded to serve multiple cities in the GCC region, making modern kitchen dreams a reality.
Strategy - Design - Product - Technology - Innovation -