Frequently asked questions

What is design thinking?

Design Thinking at its core is humanizing products, services, and processes. It’s an approach where everything you do to solve a problem starts by empathizing with the end-users & other stakeholders. It's a five step non-linear iterative process to design solutions that deliver results. The five stages are Observe & Ideate, empathize, Envision, Prototype, test & iterate.

What are the 5 stages of design thinking?

The five stages of design thinking process are Observe & Ideate, Empathize, Envision, Prototype, Test & iterate.

What is an example of design thinking?

Oral B wanted analytics features for its electric toothbrush - like how frequently a user brushes teeth, observing gum sensitivity, and adding music features to the brush. They went through an extensive design thinking process and realised that users don't seek those features instead what they want is an easy way to order replacement for the brush head and simpler way to charge the brush while travelling. The design thinking exercise not only helped them avoid building features that users don't want but helped elevate UX by building what users seek.

Why is design thinking so important?

Design thinking is important to build fool-proof solutions and to avoid wasting resources on building solutions that nobody wants. Design thinking process helps uncover what user wants and enhances desirability, usability, feasibility, viability, and security of solutions.