Design thinking, done right.

Design Thinking Services

Intersection of what users need most, that your business can fulfill best

Our Design Thinking Services Include:

- User Interviews (qualitative study)

- User Research (quantitative study)

- User Personas & Empathy (pen profiling)

- User Journey Mapping

- Thought-feel-action gap identification

- User Needs, Behaviors & Interactions

- Business Goals Mapping

- Information Architecture & Navigations

- Wireframe & Interactive prototyping

- Visual & Multi-sensorial design

- Feedback & Iterative improvisation

We provide design thinking services to our customers by guiding them through focused brainstorming sessions, user-centric roleplays, extensive research, and customised workshops. This is done as a collaborative exercise of 6 to 8 weeks to identify user demographic and pain points.

Our design thinking services philosophy is about empathising with the users and gaining clarity on their critical needs, without compromising on developing a definitive roadmap for your business or its profitability.

Design thinking practice

Our engagement with businesses is founded on this uncompromising principle of ‘design thinking done-right’ and our ability to articulate our customer’s vision of their business, which sets us apart from our competitors. Using a series of comprehensive questionnaire and result-oriented interviews, we visualize the future of your business and enable you to shape your present. Here’s why design thinking matters now.

We’ve developed an extensive Design Thinking framework, meticulously evolved through experience of interviewing over hundreds of users and business owners.

This practice guides our collaborations with multiple stakeholders and teams to solve users’ problems and maximize business profits. Our aim is customer and user delight, with the value-add of meeting business needs of the future.

Request download of our design thinking worksheet ⟶

Codewave's core pillars of digital platform development

We design for delightful omnichannel CX with Intelligent automation engines for real-time insights; Data sensing & storage solutions for high precision & effectiveness; Agile architecture for speed, scale, and flexibility; DevSecOps approach for fast, secure, and continuous innovation.

Design thinking led Digitization Practitioners

Our team of Design thinking led Agile, Digital transformation practitioners & lead consultants, through digital strategy consulting, design innovation and technology development, have impacted 300+ businesses in 15+ countries, in the last 8 years of operations.

Frequently asked questions

What is design thinking?

Design Thinking at its core is humanizing products, services, and processes. It’s an approach where everything you do to solve a problem starts by empathizing with the end-users & other stakeholders. It's a five step non-linear iterative process to design solutions that deliver results. The five stages are Observe & Ideate, empathize, Envision, Prototype, test & iterate.

What are the 5 stages of design thinking?

The five stages of design thinking process are Observe & Ideate, Empathize, Envision, Prototype, Test & iterate.

What is an example of design thinking?

Oral B wanted analytics features for its electric toothbrush - like how frequently a user brushes teeth, observing gum sensitivity, and adding music features to the brush. They went through an extensive design thinking process and realised that users don't seek those features instead what they want is an easy way to order replacement for the brush head and simpler way to charge the brush while travelling. The design thinking exercise not only helped them avoid building features that users don't want but helped elevate UX by building what users seek.

Why is design thinking so important?

Design thinking is important to build fool-proof solutions and to avoid wasting resources on building solutions that nobody wants. Design thinking process helps uncover what user wants and enhances desirability, usability, feasibility, viability, and security of solutions.