Design Thinking

Is your business lacking ‘design’ or your design lacking ‘business’?

Solve complex problems, with humane design and strategic thinking.

Welcome to Codewave’s ‘Design Thinking Led Digital Transformation’ [DTDT] services—where we intervene, sense needs and rapidly prototype solutions, worth scaling. Business craves design to deliver delight, Design craves business to deliver value. Go from idea to prototype, and prototype to product – in a structured way, with a combination of intuition & process orientation.

Whether you’re improving a specific business metric or launching a new business – design thinking can make your business be more human and your design mean more business.

Here’s an overview of our design-thinking process and what you can expect.

Why you'll love us?

We’re 10x thinkers and change makers, driving extreme-value innovation through human-centric design and emerging tech, defying the traditional. With a track record of serving 300+ businesses globally, collaborating with VC firms, startups, SMEs, and governments, while also developing our own GenAI products – we’re obsessed with building high-impact products, ready for scale.

features

Why Codewave, for design thinking?

What to expect

What to expect working with us.

Frequently asked questions

.01 /What is design thinking?

Teams utilize the non-linear, iterative process of design thinking to better understand users, question presumptions, modify issues, and come up with novel prototypes and testing solutions.

.02 /What are the 5 stages of design thinking?

Design thinking tackles problems with a human-centered approach. The 5 stages are:

Empathize: Understand user needs through research.
Define: Frame the core problem based on user insights.
Ideate: Brainstorm creative solutions to the defined problem.
Prototype: Build basic models to test your ideas quickly.
Test: Get user feedback on prototypes and iterate based on learnings.

.03 /What is the main goal of design thinking?

The method of design thinking aims to provide ideas, goods, or services that are technologically feasible, appealing to users, and profitable for businesses.

.04 / What is important in design thinking?

Empathy is crucial in design thinking. It requires putting yourself in the user’s shoes to understand their needs, wants, and frustrations. This focus on the user helps generate solutions that are truly desirable and solve real problems.

.05 /What is the biggest issue in Design thinking?

One of the biggest issues in design thinking is its potential for oversimplification. While it emphasizes empathy, creativity, and iteration, applying it effectively across complex, real-world problems requires a deep understanding of context, collaboration across disciplines, and a willingness to embrace ambiguity and uncertainty.

.06 / Is design thinking a tool?

Design thinking itself isn’t a tool, but a framework. It’s a structured process with stages like user research and prototyping. However, various tools like mind maps or personas can be used within those stages.

.07 /Is design thinking a skill?

Design thinking isn’t a single skill, but rather a set of skills you can develop. These include empathy, creativity, problem-solving, and collaboration. By mastering these through the design thinking framework, you can become adept at tackling problems with a human-centered approach.

.08 /Why is design thinking used?

Design thinking is used to tackle complex problems with innovative solutions. It focuses on understanding users’ needs first. By combining empathy, creativity, and iteration, teams can develop solutions that are not only feasible but truly desired by the people who will use them. This approach helps businesses create successful products, improve processes, and ultimately drive growth.