Website redesign service

Website redesign services | Website revamp | Website redesign company | Website development company

Website Redesign Services for Strengthening Your Web Presence

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Outdated Website, Not Reflecting Your Brand?

Your website is the face of your brand and your 24/7 sales engine. If it’s outdated, slow, or confusing, it can leave a poor first impression. Users expect a site to load in under 2 seconds—anything longer and they’ll label your brand ‘unresponsive.’ Plus, Google ranks slow sites lower.

We give your website the style it deserves, perfectly reflecting your brand persona. With modern designs, smooth micro-interactions, animations, and transitions, we create a delightful user experience. Built on the latest tech stack—Next.js and React—our sites offer lightning-fast, modern UI. We optimize for Core Web Vitals and use server-side rendering (SSR) to boost SEO and rankings. Plus, we redesign your UX/UI to be intuitive and engaging.

We integrate headless CMS platforms like Contentful or Strapi for unified content management. Using tools like Hotjar or Crazy Egg, we analyze user behavior to refine design layouts to improve conversions.

We also connect your site to your CRM (HubSpot, Salesforce) and marketing automation tools to track leads, personalize user journeys, and measure performance. And to keep things fast, we implement edge caching (Vercel, Cloudflare), lazy loading, and predictive rendering—so your site isn’t just smart, it’s lightning-fast.

Your website shouldn’t just look good—it should deliver business results. Let’s make that happen.

AI ML

Witness the change in action:

Handle 1,000+ concurrent users.

90+ Google page speed score

Achieve 99.9% Uptime and reduce downtime

Responsiveness across all devices.

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Is Your Website Delightful On the Mobile?

Over 70% of users access your website on mobile. We ensure it’s smooth, stunning, and ultra-fast. With Core Web Vitals optimized above 90%, we boost your SEO and reduce bounce rates by up to 30%—driving real engagement.

Website revamp begins with clear goals—whether it’s generating leads, simplifying customer support, or driving audience engagement. We design modern, engaging websites that reflect your brand and connect with your audience. Our tech choices prioritize speed, scalability, and security, best suited to meet your business goals. For complex or large websites, we pick a tech stack that enables deep customizations. We also build stunning sites on Framer and Webflow, offering a time and cost advantage.

We optimize Core Web Vitals—LCP, FID, and CLS—to boost rankings and keep users engaged. Additionally, we optimize backend APIs, fine-tune databases, and deploy Cloudflare CDN for lightning-fast load times. Accessibility is key, so we ensure ARIA-compliant elements and WCAG 2.1 standards. We integrate headless CMS platforms like Contentful or Strapi for seamless content management.

For example, a fintech startup revamps its website to attract users – who are investors. The new design explains everything visually, offers a conversational interface for user engagement, and simplifies investor onboarding.

Is your website slow? We help you fix slow pages and delayed loading by resolving LCP, FID, and CLS issues using PageSpeed Insights. Cloudflare CDN caches assets, cuts latency, and speeds up content delivery. 

We optimize third-party scripts, defer non-critical CSS, and implement lazy loading for enhanced responsiveness. Font and image preloading accelerates interactivity, while Brotli compression minimizes payload size for improved load times across devices. Additionally, integrating Progressive Web Apps (PWA) ensures faster page transitions and offline functionality.

For instance, a media platform optimizes its homepage, reducing image sizes and eliminating render-blocking scripts. As a result, articles load instantly, video streaming runs smoothly, and engagement rates increase.

A well-structured website ranks higher on search engines and attracts more traffic. We use Screaming Frog SEO Spider to audit broken links, duplicate content, and missing metadata, ensuring search engines index pages efficiently. Ahrefs Site Audit detects orphan pages, incorrect canonical tags, and misconfigured hreflang attributes, helping us refine internal linking and schema markup for better crawlability.

We restructure sitemaps, optimize robots.txt, and fix canonicalization errors to improve search engine visibility. Page speed, mobile usability, and structured data are fine-tuned, ensuring higher rankings and better organic traffic.

Take, for instance, an edtech platform restructuring its course pages. Fixing duplicate titles and optimizing structured data improves search rankings, making course enrollments faster and increasing sign-ups.

Your audience browses on smartphones, tablets, laptops, desktops, and even smart TVs. Google Lighthouse flags slow LCP and CLS shifts, helping us fix unoptimized images, excessive DOM nodes, and render-blocking scripts. We build CSS Flexbox and Grid-based layouts with custom breakpoints, ensuring precise responsiveness across screen sizes. 

Viewport meta tags and lazy-loaded assets improve load speeds, while touch-friendly UI adjustments eliminate overlapping tap targets and content overflow, enhancing accessibility.

For instance, a SaaS company redesigns its website home page for users viewing on mobile. The new UI simplifies engaging with the company via a chatbot integrated on all the pages.

We redesign your e-commerce store to eliminate friction, minimize cart abandonment and drive higher conversions. Our process begins with Hotjar heatmaps and session recordings to identify UX bottlenecks with the current design. We then optimize the funnel and layouts, simplify navigation, and reduce checkout steps to enhance the user journey.

Google Optimize allows us to run A/B tests on form fields, CTA placements, and payment options. We implement lazy loading for faster asset delivery and compress high-resolution images to improve page speed. Shopify Scripts enables dynamic pricing and personalized discounts while fine-tuning button placements boosts transaction rates and lowers cart abandonment.

A fashion retailer revamps their header with relevant filters. The redesigned navigation reduces steps eand nables 1-click landing, leading to faster transactions.

Strategic CTA placements and optimized forms can turn visitors into leads. Crazy Egg heatmaps detect low-performing CTAs buried below the fold, placed near distractions, or placed too far away from where the user’s attention is likely to go. We reposition them to the right fold, near high-scroll stop points, and within relevant content. 

Visual Website Optimizer (VWO) A/B tests button colors, CTA text, and form structures to measure engagement shifts. Clearbit Enrichment auto-fills fields using email lookups, reducing friction. Exit-intent popups detect cursor movement toward the close button, triggering last-minute offers to recover leads. Every adjustment is backed by data, ensuring higher signups and lower drop-offs.

For instance, a B2B company reduces form fields, integrates autofill, and enables social logins. Signup rates increase, and demo requests increase.

Migrating to a modern CMS improves scalability and content control. We use WP Migrate for lossless WordPress transfers and Strapi to build headless CMS with API-first architecture. Contentful’s GraphQL API enhances multi-channel publishing, while custom post types and structured metadata improve content organization. 

We configure role-based access, custom workflows, and third-party integrations to standardize content publishing. With a structured migration plan, data integrity stays intact, and site performance remains consistent.

For instance, an education company upgraded its website from a simple static site to a dynamic portal built on NextJS. With headless CMS, the content management system didn’t have to go through a change.

Solid security measures protect data and ensure compliance. Cloudflare WAF filters OWASP Top 10 vulnerabilities, blocking SQL injection and XSS attacks. Qualys SSL Labs enforces TLS 1.3 encryption, securing sensitive transactions. 

We configure AWS IAM policies with least privilege access, preventing unauthorized data exposure. Automated compliance scans check for GDPR, HIPAA, and SOC 2 alignment, ensuring regulatory readiness without manual intervention. This approach strengthens security, reduces risks, and maintains user trust.

For instance, a healthcare provider updates its portal to meet HIPAA and GDPR standards. Patients can now access records securely without data privacy concerns.

High Performance Is Not Just About Speed.

High-performance websites go beyond being fast and accurate. They deliver business outcomes – be it user engagement or revenue opportunities. We ensure your uns 24/7 without interruptions, with 99.99% uptime. Backend/API response times stay under 200ms, so pages load fast, users don’t wait, and your site handles fluctuating traffic without slowing down.

Automated Performance & Uptime Monitoring

New Relic tracks server response times, identifying slow endpoints. Pingdom runs automated uptime checks, instantly detecting downtime. We use Datadog for anomaly detection, sending instant alerts for traffic spikes or server failures, preventing disruptions in high-traffic environments.

For instance, a finance website detects a sudden traffic surge and automatically scales resources. Users experience smooth interactions without slowdowns or downtime.

Dynamic, Auto-Adapting UI Using AI

AI adjusts UI elements in real time based on user behavior. Segment collects event-driven data, Dynamic Yield personalizes layouts and recommendations, and Optimizely tests adaptive UI changes. AI models analyze browsing patterns, modifying content, CTAs, and product visibility to maximize engagement and conversions.

For example, a travel website re-organizes the header menu based on user activity. Users see relevant pages without manually filtering options.

Enterprise-Grade Security & Data Protection

We secure enterprise systems with Cloudflare WAF, blocking DDoS attacks and malicious traffic. Qualys continuously audits SSL/TLS configurations, ensuring encrypted data transfers. We implement AWS KMS for key management and OAuth 2.0 for secure authentication, ensuring compliance with GDPR, CCPA, and HIPAA.

For instance, a healthcare provider processes requests to access patient records online. The system encrypts data and detects unauthorized access attempts, blocking threats before they cause damage.

Marketing & Sales Stack Integration

Integrating sales and marketing tools ensures unified operations. We connect HubSpot, Salesforce, and Marketo using Zapier for real-time data sync. Segment CDP centralizes customer interactions, enabling precise targeting and automated follow-ups. We eliminate data silos, ensuring marketing and sales teams operate with synchronized insights and workflows.

For instance, a SaaS company connects its CRM with marketing automation. Leads from web forms instantly populate Salesforce, triggering personalized follow-ups without delays.

High-Performance Frontend Refactoring

High-Performance Frontend Refactoring Refactoring frontend code enhances performance and interactivity. We optimize React/Vue components, implement modular JavaScript, and reduce render-blocking resources. Critical CSS loading accelerates First Contentful Paint (FCP) and Time to Interactive (TTI), delivering faster, more responsive user experiences. 

For instance, a post-login User profile and dashboard optimizes UI components, cutting load times by 40%. Users experience faster data rendering and real-time updates without lag.

Cloud-Native & Scalable Hosting Solutions

Cloud-native hosting ensures scalability and uptime. AWS Auto Scaling dynamically adjusts resources based on demand. Kubernetes orchestrates containers, maintaining high availability. Cloudflare Load Balancer distributes traffic efficiently, preventing failures. We optimize this setup for cost-effective scaling, ensuring uninterrupted performance for microservices-based cloud applications.

For instance, an e-learning platform experiences a surge in users before exams. The system scales instantly, handling traffic spikes without slowdowns or crashes.

Strategic Redesign To Deliver Business Outcomes

Our redesign process begins by defining your success criteria—whether it’s higher organic traffic, more leads, increased revenue, new customers, lower CAC, higher cNPS, or other key KPIs. These goals drive the success of your website revamp.

Discovery & Strategic Alignment

The redesign kicks off with a Design-thinking workshop to uncover issues, audit funnels, and understand business needs. We define user needs, business goals, KPIs, and tech choices in the Discovery phase. Plus, we conduct a competitor analysis to benchmark against industry leaders and trendsetters.

User Experience (UX) Strategy

In the design thinking workshop, we audit current user journeys and create "as-is" and "to-be" journey maps to identify key touchpoints for transformation. We analyze clickstream data, funnel analytics, session recordings, and heatmaps to pinpoint friction points. Our UX strategy focuses on reducing drop-offs, increasing engagement, and improving stickiness, incorporating gamification techniques based on the Octalysis framework. We also ensure accessibility features are implemented, making the site usable for all users.

UI Design & Brand Consistency

We start with a Brand identity workshop to align what your brand stands for with what your consumers love. Using tools like Kapferer’s Prism, we craft a compelling brand persona and create mood boards to define your digital look and feel. Once the visual direction is set, we build interactive design prototypes to gather early feedback from users. A/B testing and desirability testing help us fine-tune visuals, layouts, fonts, and button placements for optimal user experience.

Performance-First Development

Once the designs are finalized, we move to phased development with continuous deployment. For high-speed, scalable websites, we use Next.js, leveraging server-side rendering (SSR) and static site generation (SSG) for lightning-fast loading. Backend APIs are optimized for efficient data fetching, ensuring smooth frontend performance. We also prioritize security by adhering to OWASP Top 10 guidelines to safeguard against vulnerabilities like XSS and SQL injection.

Testing & Quality Assurance

During and after development, automated and manual testing is done using Cypress to catch rendering and functional issues. We use Lighthouse audits to measure Core Web Vitals, accessibility, and SEO readiness. Cross-browser and device testing ensure compatibility across different environments. Every aspect of your website is validated before launch to prevent post-deployment fixes.

Deployment & Continuous Optimization

Once testing is complete, deployment is automated through GitHub Actions with rollback mechanisms for quick recovery if needed. New Relic monitoring tracks server performance, error rates, and response times. Heatmaps and analytics reveal areas that need further improvement. Our post-launch process ensures continuous updates and performance tuning.

Your website deserves a fresh start.

Let’s build something extraordinary!

Redesign Tech: The Codewave Toolkit.

Our tech stack is lean and potent. We build 100% responsive layouts, using media queries and viewport units. We also enforce 100% security compliance with OWASP guidelines and implement HTTPS with HSTS! Let’s build your site.

UI/UX Design & Prototyping
  • Figma
  • Adobe XD
  • Sketch
  • InVision
Front-End Development
  • React.js
  • Next.js
  • Vue.js
  • Tailwind CSS
Back-End Development
  • Node.js
  • Django
  • Laravel
  • Strapi
CMS & Content Management
  • WordPress
  • Contentful
  • Sanity
  • Drupal
Performance Optimization
  • Lighthouse
  • WebPageTest
  • Cloudflare
  • Google PageSpeed
SEO & Analytics
  • Google Analytics
  • Ahrefs
  • Screaming Frog
  • SEMrush
Testing & QA
  • Cypress
  • Selenium
  • Jest
  • BrowserStack
Security & Compliance
  • OWASP ZAP
  • Snyk
  • Burp Suite
  • Qualys
Deployment & Monitoring
  • AWS CodePipeline
  • GitHub Actions
  • New Relic
  • Datadog
User Behavior Analysis
  • Hotjar
  • Microsoft Clarity
  • Crazy Egg
  • FullStory

Your Industry, Our Redesign.

We’ve worked for 400+ businesses across 15+ industries. From e-commerce to SaaS, we understand your unique needs.

Healthcare

Redesigning hospital websites to provide users with faster access to doctor listings, appointment scheduling, and telehealth consultation options while ensuring HIPAA compliance for data security.

Example: A healthcare website that lists doctors by specialty, allows patients to book appointments online, and provides essential information about telehealth services, improving accessibility and reducing appointment scheduling delays.

Transportation

Redesigning transportation websites to optimize fleet management dashboards, providing real-time GPS tracking, dynamic pricing, and automated route optimization for improved efficiency and customer satisfaction.

Example: A ride-hailing service website redesign that makes fare estimates more accurate and speeds up booking, providing users with an intuitive interface for quick and easy ride scheduling.

Energy

Revamping energy provider websites to enhance user interfaces for live consumption tracking, predictive outage alerts, and providing automated insights on energy distribution, ensuring a smooth user experience.

Example: An energy provider’s website overhaul that enables users to access real-time energy consumption data, get tips on saving energy, and explore local renewable energy options for smarter living.

Retail

Improving retail websites by streamlining checkout processes, integrating AI-driven product recommendations, and enhancing mobile-first e-commerce experiences to reduce cart abandonment and increase sales.

Example: A fashion retailer’s website redesign that personalizes the shopping experience, recommends products based on browsing history, and speeds up the checkout process, making it easier for customers to complete their purchases.

Insurance

Enhancing insurance websites to improve self-service portals for policy comparisons, digital claims submission, and fast verification, enabling customers to manage their insurance needs independently.

Example: An insurance website redesign that allows customers to quickly compare policies, submit claims online, and track claim statuses in real-time, improving user experience and reducing wait times.

Agriculture

Upgrading farm management websites with automated irrigation scheduling, live crop health monitoring, and precision farming analytics to provide real-time insights for better decision-making in agriculture.

Example: A farm management platform revamp that allows farmers to monitor crop health, schedule irrigation based on real-time data, and access useful resources to improve crop yield and efficiency.

Education

Redesigning educational portals with AI-driven course recommendations, interactive assessments, and real-time student progress tracking, enhancing the learning experience for both students and instructors.

Example: A university website redesign that provides easy access to course materials, tracks students’ academic progress, and enables seamless class registration, improving student engagement and success.

What to expect

What to expect working with us.

We transform companies!

Codewave is an award-winning company that transforms businesses by generating ideas, building products, and accelerating growth.

Frequently asked questions

Website redesign updates the site’s structure, visuals, and functionality. It improves user experience, enhances performance, and ensures modern design standards. A well-redesigned site boosts engagement, conversion rates, and search rankings.

Most businesses update their websites every 2-3 years. If your site looks outdated, loads slowly, or lacks mobile responsiveness, it’s time for a redesign. Regular updates keep your brand relevant and improve user trust.

A strong redesign includes a user-friendly interface, responsive design, fast loading speed, SEO optimization, and consistent navigation. It also aligns with your brand identity and business goals.

A proper redesign enhances SEO by improving site structure, reducing load time, and ensuring mobile-friendliness. However, poor execution can harm rankings, so careful planning is essential.

Define your goals, analyze user behavior, and identify pain points in your current site. Work with experts who understand design, SEO, and usability to ensure a smooth transition.

Codewave, a leading website redesign company, prioritizes user experience, data-driven design, and business impact. We combine UX research, AI-driven insights, and agile execution to build high-performance websites.

We have expertise across fintech, healthcare, e-commerce, SaaS, and enterprise platforms. Our designs are tailored to industry-specific user needs and compliance standards.

We follow a phased rollout approach, minimizing downtime and maintaining SEO rankings. Our team ensures integrated content migration, performance optimization, and rigorous testing.

We create fully customized designs based on your brand identity and user needs. Every redesign is unique, ensuring a distinct, engaging, and scalable website.

We use AI, headless CMS, and microservices for enhanced performance. Our approach ensures speed, scalability, and continous third-party integrations.

Timelines vary based on complexity, but most projects take 6-12 weeks. We maintain transparency and agility, delivering high-quality results without delays.

We offer ongoing maintenance, performance monitoring, and iterative optimizations. Our support ensures your website stays fast, secure, and continuously improving.

Your visitors expect more.

Let’s deliver a sleek, high-performing site.