Experience Design
Is your app design sticky?
Great design is beyond aesthetics—it drives engagement.
A confusing interface, clunky navigation, hidden buttons, or slow load times can be deal-breakers. These aren’t minor flaws; they’re engagement killers that push users straight to your competitors.
Our answer? UX/UI design that’s visually stunning and effortlessly intuitive. Through user research—interviews, surveys, and contextual inquiries—we uncover real needs and define problems accurately. Starting with user personas and journey mapping, we craft delightful engagement paths. Rapid prototyping lets us test ideas early, we use tools like Figma, Sketch, and Adobe XD to create and refine designs.
By the time we reach high-fidelity designs, every interaction is fine-tuned for usability. The goal? To make your app intuitive, fluid and ready to exceed user expectations.
Our UX-UI designs deliver tangible results:
45%
Increase in user engagement
2X
Faster task completion time
25%
Reduction in user errors
30%
Boost in conversion rate
Why you'll love us?
We’re 10x thinkers and change makers, driving extreme-value innovation through human-centric design and emerging tech, defying the traditional. With a track record of serving 300+ businesses globally, collaborating with VC firms, startups, SMEs, and governments, while also developing our own GenAI products – we’re obsessed with building high-impact products, ready for scale.
Our approach
Why Codewave, for UX-UI Design?
Crafting Delightful, Memorable Experiences
We’re design thinkers, crafting sticky, engaging products for millions. From the first click to the final conversion, we create experiences that captivate. Ready to transform your vision into delightful user journeys?
Codewave's 9 Step Design Process
Don’t settle for mediocre. Transform your digital product into a user delight.
Drop us a message and let’s build something remarkable!
Tired of stagnation?
It doesn’t take much to get unstuck. Codewave isn’t just a software development company – we’re your design thinking partner to drive innovation and growth.
The Design ROI: Why Invest?
A smart UX-UI strategy does more than beautify your product—it directly drives business results. Here’s a look at the benefits of investing in thoughtful design:
Research-Led, Outcome-Focused
Activity | Outcomes |
Heuristic Analysis | Evaluates usability at every interaction, pinpointing friction areas so your app feels naturally easy to navigate. |
Design Audit | A thorough audit against UX laws and best practices, elevating your design to set new global benchmarks in usability and aesthetics. |
Persona Revealing Research | Captures user-specific needs and preferences by observing real-life behaviors, fine-tuning designs for greater relevance and engagement. |
Ethnographic Research | Delivers deep insights by immersing in user environments, ensuring each feature speaks directly to user needs in their daily context. |
Emerging Trends Integration | Continuously incorporates leading technologies and trends, keeping your product innovative and future-ready without sacrificing simplicity or usability. |
User Journey Mapping | Charts out users’ interactions, motivations, and pain points, enabling experiences that go beyond functionality to create satisfaction and brand loyalty. |
Brand Driven Design
Activity | Outcomes |
Digital Brand Persona | Defines a clear, cohesive brand identity and persona that resonates, whether through unique avatars, mascots, or a consistent visual tone. |
Distinct Visual Language | Develops a look and feel that’s uniquely your brand, capturing attention and making it stand out in a crowded market. |
Unified Voice Strategy | Crafts a brand voice that speaks to users, building trust and familiarity across every interaction, from across various mediums and channels. |
Experience-Driven Interface Design
Activity | Outcomes |
Builds seamless journeys that maximize delight and value, supporting critical business goals like high acquisition, engagement, and retention. | |
User Interface Design | Combines latest UI trends and visual elements with practical design, creating stunning interfaces, without compromising on simplicity and clarity. |
Multisensory Interaction | Designs interactions that engage all five senses, not just the eyes. Multisensory designs are immersive and engaging, incorporating audio, visual, and haptic feedback while enabling voice, gesture, and touch-based inputs. |
Interactive Prototyping | Allows user testing on interactive models, providing feedback for refinements to ensure user satisfaction even before full development. |
Data Visualization | Transforms complex data into simple, clear visuals, turning insights into instantly actionable information that empowers your users and supports business decision-making. |
Check out our UX/UI Teardown for deeper insights.
Digital Innovation Across Industries
What to expect
What to expect working with us.
We transform companies!
Codewave is an award-winning company that transforms businesses by generating ideas, building products, and accelerating growth.
Frequently asked questions
Our process typically unfolds as follows:
- Discovery & Research: We dive into understanding your business goals and user needs.
- Information Architecture & User Flows: Structuring content and defining how users will navigate your product.
- Wireframing & Low-fidelity Prototyping: Creating initial visual representations to outline functionality.
- Visual Design & High-fidelity Prototyping: Developing polished designs that reflect your brand and user experience.
- Usability Testing & Iteration: Testing prototypes with real users to refine and improve.
- Design System Creation: Establishing guidelines for consistent design across your product.
Handoff to Development: Collaborating with developers to ensure smooth implementation.
We adapt our process to suit each project’s unique requirements, working closely with businesses at every stage.
Yes, we offer redesign services to improve user experience and customer satisfaction. Our design experts analyze your current interface, address pain points, and implement targeted updates to make your design more user-friendly, engaging, and visually appealing.
Our team works closely with your brand and marketing teams to align the design with your brand identity. We carefully select colors, fonts, and visuals that reflect your brand consistently, creating a cohesive experience across the entire app or website.
UI (User Interface) focuses on visual elements like buttons and layouts, while UX (User Experience) covers the entire interaction journey. UI makes the design appealing and easy to use, while UX ensures the overall experience is smooth and satisfying. Both are essential for creating products that look good and work well.
We use responsive design to ensure layouts adapt to different screen sizes. We prioritize features based on each platform’s typical user behavior, and our design system keeps brand elements consistent while optimizing for each device’s unique strengths.
Our research includes competitive analysis, user interviews, surveys, and persona development. We also observe users in real-life contexts to better understand their needs. Reviewing analytics helps us understand current user behaviors and refine design choices accordingly.
Timelines vary significantly based on project complexity. A straightforward website redesign may take around 4-6 weeks, while a complex application could require 3-6 months or longer. After understanding your specific needs, we provide a detailed timeline estimate tailored to your project.
We have extensive experience across diverse industries, including fintech, healthcare, e-commerce, education, travel, and enterprise software. This varied portfolio equips us with cross-industry insights and best practices, allowing us to deliver effective solutions for each project.
Our pricing models are flexible and based on the project scope and client requirements. Options include fixed-price projects, time and materials, or retainer-based engagements. After an in-depth project scoping session, we’ll work together to identify the best pricing structure for your needs.
Common deliverables from a UX-UI design project include:
- User research findings
- User personas and journey maps
- Information architecture diagrams
- Wireframes and prototypes
- Visual design comps
- Interactive prototypes
- Design system documentation
Usability test reports
We tailor the exact deliverables to fit the specific requirements of your project.
Yes, we offer ongoing support and maintenance services to ensure your digital product continues to meet user needs and business objectives. This includes regular UX audits, design system updates, and iterative improvements based on user feedback and analytics.
We focus on task success rate, time taken to complete tasks, error rates, and user satisfaction scores. For engagement, we monitor active user rates, retention, and feature adoption. In e-commerce, conversion rates and average order value are essential metrics.
We incorporate AI with features like personalized recommendations, chatbots, and predictive text to enhance user convenience. For VR, we create immersive spaces that feel natural to navigate. Our goal is always to use these technologies in ways that simplify, not complicate, the user experience.
Our UX-UI design services are closely aligned with our digital transformation initiatives. We ensure that user experience dovetails with broader business goals, leveraging technologies like cloud and edge computing where relevant. This comprehensive approach fosters the creation of cohesive, future-ready digital ecosystems.
Broken customer experience?
Get a customer journey analysis and actionable insights for delightful CX.
Latest thinking
Ride the waves of Change.
What excites us is ‘Change’. We love watching our customer’s business transform after coming in touch with us.