User Experience Design

Are Digital Interactions with Your Brand: Exciting or Exhausting?

Retail

Craft Digital Interfaces and Experiences that are Human-centric, 3X More Engaging @30% Lesser Cost

Brands need design, and design needs business. A well-designed digital product or service attracts more customers, engages and retains them, and boosts their lifetime value. Great design impacts your business by creating satisfying moments that foster customer loyalty.

When people effortlessly use your digital applications, systems, and platforms, it’s not just convenient—it’s inviting and empowering.

We’re here to transform your digital presence into that delightful user experience. Every click, swipe, and interaction becomes an opportunity to deepen your brand connection. Turning casual users into loyal brand advocates – that’s the Codewave difference!

Retail

With our UI UX design, businesses have achieved:

45%

Increase in user engagement

2X

Faster task completion time

25%

Reduction in user errors

30%

Boost in conversion rate

Let's Solve Your Design Challenges
Why you'll love us?

We’re 10x thinkers and change makers, driving extreme-value innovation through human-centric design and emerging tech, defying the traditional. With a track record of serving 300+ businesses globally, collaborating with VC firms, startups, SMEs, and governments, while also developing our own GenAI products – we’re obsessed with building high-impact products, ready for scale.

Crafting Delightful, Memorable Experiences

We’re design thinkers, crafting sticky, engaging products for millions. From the first click to the final conversion, we create experiences that captivate. Ready to transform your vision into delightful user journeys?

Codewave's 9 Step Design Process
User Research, Personas & Journey Maps
Dive deep into your users' world! We'll uncover hidden insights, craft spot-on personas, and map out journeys that'll make your users feel like you're reading their minds. Get ready for some serious "aha!" moments!
Gamification for Delight & Repeat Usage
Who said business can't be fun? We'll sprinkle some gaming magic into your UX, turning casual users into die-hard fans. Watch as engagement skyrockets and users keep coming back for more!
Business Impact Mapping (KPI Mapping)
Let's talk ROI! We'll align every pixel with your business goals, mapping out KPIs that'll make your stakeholders do a happy dance. It's not just about pretty designs—it's about driving real results!
Interaction Design & Information Architecture (Wireframing)
Time to build the backbone of your digital masterpiece! We'll craft intuitive wireframes and information structures that'll make your users feel right at home. Say goodbye to confusion and hello to seamless navigation!
Brand Persona, Brand Voice, and Moodboard
Let's give your brand some serious personality! We'll develop a unique voice and visual identity that'll make your brand stand out in a sea of sameness. Get ready to turn heads and win hearts!
Visual Design and Interactive Design Prototype
This is where the magic happens! We'll transform your wireframes into stunning visuals and create interactive prototypes that'll make your team go "Wow!" It's like seeing your digital dreams come to life!
User Testing, Desirability Testing
Time for a reality check! We'll put your designs through their paces with real users, gathering insights that'll take your UX from good to mind-blowing. Because who needs guesswork when you can have cold, hard data?
Accessibility Checks and Improvisations
We'll ensure your design is accessible to all users, making tweaks and improvements to create an inclusive experience that leaves no one behind. It's not just good practice—it's good business!
Continuous Monitoring of Usage and Improvisation of Design
The journey doesn't end at launch! We'll keep a watchful eye on how users interact with your product, constantly fine-tuning and improving to keep you ahead of the curve. Because in the digital world, standing still is moving backward!

features

Why Codewave, for UX-UI Design?

UX Research
We conduct persona revealing interviews, inquiries & surveys.
Intentional
Our design is focused on fulfilling user intent.
Simple
We prioritize simplicity, removing the unnecessary.
Responsive
Our interfaces listen and respond like humans.
Modern
Our designs are bold, provocative and inspire change.
Adoption
We craft onboarding experiences that activate users within seconds.
Engagement
Our designs encourage repeat visits and sustained engagement.
Brand
We ensure UI aesthetics align well with your brand persona.
Tired of stagnation?

It doesn’t take much to get unstuck. Codewave isn’t just a software development company – we’re your design thinking partner to drive innovation and growth.

Get a Free Consultation!

Elevate, Innovate, Create: What we offer?

Ready to elevate your business with outstanding design? With Codewave, you’re tapping into a powerhouse of design expertise that has transformed over 400 businesses worldwide. Let’s build the next success story!

Research-Driven Design Solutions
Heuristic Analysis
Is your product truly user-friendly? Our design experts explore usability enhancements you never knew existed!
Design Audit
We conduct a comprehensive evaluation of your product’s design, ensuring it not only meets the ux laws, heuristics and best practices but sets new benchmarks.
Persona Revealing Research
By observing users in their natural environments, we gain profound insights into their behaviors and interactions, informing more intuitive design solutions.
Ethnographic Research
We observe users in their natural environments - be it home, work or social environments. Immersing ourselves in the environments of your users allows us to extract powerful insights that elevate good designs to unforgettable user experiences.
Emerging Trends
What was innovative yesterday is passé (no longer fashionable) today. We stay ahead, seamlessly integrating the latest technological breakthroughs into our designs.
User Journey Mapping
We dive deep into the psyche of your target audience, understand motives and behaviors. Our thorough investigations reveal how to craft digital journeys that don’t just fulfill expectations, but surprise and delight.
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Design-Driven Solutions
Digital Brand Persona

Is your brand getting lost in a sea of sameness? We craft a digital identity and persona that stands out. From designing unique brand mascots and avatars to creating a distinct voice, we ensure your brand communicates effectively.

Let's build a drool-worthy digital presence that not only captures attention but also wins hearts.

User Experience Design

Our designs are not just functional and usable; they're delightful and engaging. Get ready to wow your users with seamless, intuitive experiences that keep them coming back for more.

We craft experiences that drive high user acquisition, engagement, retention, and referrals—meeting the critical business goals that matter.

User Interface Design

Why settle for functional when you can have fabulous?

Our UI designs draw inspiration from the latest trends in visual, multisensory, and graphic design. We're talking aesthetically pleasing, attention-retaining, joy-inducing interfaces that users can't wait to engage with.

Multisensorial, Interaction Design

Our interaction design approach is multisensory, simple, and inclusive. We create interfaces that offer users flexible interaction options, accommodating their preferred language and input modes.

By simplifying the complex, we craft intuitive experiences that feel natural.

Design Prototyping

Why gamble with your design when you can test it with real users before development? Our interactive design prototypes bring your ideas to life, enabling faster user feedback.

Let's refine your product before it hits development.

Data Visualization

Data never sleeps. We turn complex information into clear, captivating visuals, providing actionable insights. Uncover insights you never knew were hiding in plain sight.

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Design Led Development
Front-End Development
We're experts in full-stack, MEAN stack, MERN stack, Flutter, React Native, and native OS development. Let's craft a front-end that brings stunning designs to life.
Web Applications
Tired of bulky, rigid, unresponsive web applications? Our agile approach delivers dynamic, responsive, and lightweight web solutions tailored to your users' and business's needs, evolving seamlessly as you grow.
Mobile Applications
In a fast-moving world of expressions, every brand needs a space for people to connect. We harness technology to build robust and scalable hybrid and native mobile apps, creating meaningful connections.
Custom Applications
Your business is unique, and so should your apps be. Let's build custom software applications, whether for the cloud or the edge. We also create smart wearable apps, custom dashboards, IoT solutions, and blockchain platforms to meet the needs of today's modern business.
SAAS Implementation

Our cloud-first strategy ensures we design, develop, and deliver scalable SaaS solutions, giving your users access anytime, anywhere.

We specialize in transforming businesses from "manual sales" (Sales Led Growth) to automated sales (Product Led Growth), removing barriers to scaling up and streamlining your growth process.

CMS Integration

Tired of clunky content management, slow loading times, and limited flexibility?

Our user-friendly and headless CMS platforms solve these issues, making content creation and management a breeze.

Get Started with Codewave

Why Outsourcing UX-UI Services is Better with Codewave?

Want to impress your users while meeting hard business targets? At Codewave, our design thinkers and innovators stay at the forefront of UX and UI trends, creating experiences people love and at the same time driving your business goals.
Investing in an in-house design team can be expensive. We deliver innovative designs at an affordable price. While an in-house team has long-term merits, we save you significant costs on hiring and training—and we’re ready to go immediately.
Codewave has its own design repository of reusable design systems and components, enabling us to deliver designs 3x faster. Our team works swiftly in close feedback loops with stakeholders and users, producing impactful designs. Launch your product faster and stay ahead of the competition.
From in-depth research to detailed prototypes, we cover every aspect of UX-UI. It’s like having a full design department at your fingertips—requested on demand, convenient and effective.

Empathy is a core value at Codewave. We believe great design thinking starts with a culture of empathy. We can’t truly understand users without first listening to and empathizing with those around us every day.

Our team consists of empaths and problem-solvers, dedicated to detecting issues and finding solutions. We carefully select design elements to enhance user experience and satisfaction. When users are happy, your business thrives.

Design thinking is an ongoing, iterative process. We partner with businesses to continuously find opportunities to innovate and transform. Even after your project is completed, we monitor your design’s success, benchmark it against current trends, and address user feedback.

User experience_V1

What to expect

What to expect working with us.

Codewave Values
Codewave Values
Codewave Values
Codewave Values
Codewave Values
Codewave Values
Codewave Values

We transform companies!

Codewave is an award-winning company that transforms businesses by generating ideas, building products, and accelerating growth.

Frequently asked questions

UI/UX design stands for User Interface/User Experience design. UI is what the user interacts with on-screen, and UX is the experience they get interacting with the UI. It’s crucial for your business because it directly influences how your users interact with your website or app, the engagement rate, the conversions, etcetera. A well-crafted UI/UX design enhances user satisfaction, drives engagement, and ultimately creates a positive impact on your bottom line.
Our design-thinking-led UI/UX design process factors in almost all possible variables that could make or break an app, making the app interface highly personalized for the end users. Besides, we exploit design concepts like multisensorial design, and gamification etcetera to keep your app design stunning & modern (if needed).
Yes, we do provide design revamping services to improve engagement and overall CX. Get in touch with our design consultants. They will analyze your current design, identify pain points, and implement strategic changes to enhance usability, aesthetics, and overall user satisfaction.

We believe in a holistic approach. Our design team collaborates closely with your marketing and branding teams to ensure the UI/UX design harmonizes with your brand identity. Colors, typography, and visual elements are all carefully considered to create a consistent and memorable user experience. Besides, we have our foot in branding as well, so rest assured.

“It depends”, the cliche. Anyway, for a rough estimate, UI/UX design exercises may take anywhere from 1 month to 1 year depending on the scope of the work, and the team size you seek.
We measure success through key performance indicators (KPIs) such as user engagement, task completion rates, conversion rates, and user satisfaction scores. We also analyze quantitative data like reduced bounce rates and increased time on site, alongside qualitative feedback from user testing.
Yes. Effective UX-UI design can significantly increase conversion rates, customer retention, and brand loyalty. It reduces customer support costs by making products more intuitive, and can lead to higher customer lifetime value. Companies with top-tier UX have been shown to outperform their competitors in stock market returns.
UI (User Interface) focuses on the visual elements users interact with, like buttons, icons, and layouts. UX (User Experience) encompasses the entire journey of user interaction with a product. UI ensures aesthetic appeal and intuitiveness, while UX ensures overall satisfaction and efficiency. Both are crucial for creating products that are both visually appealing and functionally effective.
We use a responsive design approach, creating flexible layouts that adapt to different screen sizes. We prioritize content and features based on platform-specific user behaviors, ensuring optimal experiences across devices. We also employ consistent design systems to maintain brand coherence while optimizing for each platform’s unique capabilities.
Our research includes competitive analysis, user interviews, surveys, persona development, and task analysis. We also conduct contextual inquiries to understand users in their natural environment. Analytics review of existing products, if applicable, provides quantitative insights into user behavior.
We integrate AI through features like personalized recommendations, chatbots for customer service, and predictive text inputs. For VR, we focus on creating immersive, intuitive environments with natural interactions. We always prioritize user needs and ensure technology enhances rather than complicates the user experience.
Key metrics include task success rate, time-on-task, error rate, and user satisfaction scores. We also track engagement metrics like daily/monthly active users, retention rates, and feature adoption rates. For e-commerce, we monitor conversion rates and average order value.
Yes, we specialize in redesigns. We start with a thorough audit of the existing product, analyzing user feedback and performance data. We identify pain points and opportunities for improvement, then apply our design process to create an enhanced user experience while maintaining familiarity for existing users.

Broken customer experience?

Get a customer journey analysis and actionable insights for delightful CX.

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Ride the waves of Change.

What excites us is ‘Change’. We love watching our customer’s business transform after coming in touch with us.

Our Purpose