Gamification

Gamification Workshop

Are you an entrepreneur looking to make your product or service more engaging? A marketer looking for ways to acquire users? A product manager aiming to boost user retention or reduce churn? Or anyone who wishes to transform ordinary experiences into extraordinary ones?

WHAT YOU’LL GET

  1. Gamification framework:
    • A deep dive into the core principles of gamification and behavioral psychology.
    • Understanding the Octalysis framework and how it drives user engagement.
  2. Designing for Virality & Engagement:
    • Creating user personas to better understand your target audience.
    • Mapping user motivations and desires to align with your business goals.
    • Identifying opportunities for virality and engagement.
  3. Game Mechanics Integration:
    • Incorporating game mechanics such as points, badges, leaderboards, and challenges into your product or service.
    • Designing progression systems that keep users coming back for more.
  4. Emotional Design:
    • Leveraging emotions to enhance user experiences and create memorable moments on critical user journeys.
    • Balancing delight and value within your design.
  5. Recommendations and Best Practices:
    • Learning from real-world examples and success stories of gamification.
    • Identifying best practices and pitfalls to avoid when implementing gamification strategies.
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Description

Introducing the “Gamification Workshop”. Gamification is the secret sauce that can take your product or service to the next level. It leverages the psychology of human motivation, turning everyday interactions into engaging and rewarding experiences. Whether it’s an app, website, or marketing campaign, gamification can make your audience more excited and involved.

Our UX experts have over many years analysed addictive games like Pubg, Pokemon and Farmville, to understand what makes these games so addictive; and have been successfully adapting some of these gamification techniques to non-gaming applications so Users feel motivated to engage.

Our Gamification Workshop empowers you with the tools and knowledge to transform your approach to engagement and achieve tangible results. With Codewave’s Gamification Workshop, you’ll receive a comprehensive exploration of gamification strategies using the Octalysis framework, by Yukai Chou. 

**Some of these activities are collaborative in nature and may require a few sittings with your team, for brainstorming and alignment.

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