100% Pre-Launch Property Sales Driven by Digital
Business Outcomes & Strategic Impact
| KPI | Business Impact |
|---|---|
| Token Bookings Online | 30% rise in online lead-to-booking conversions via digital token feature |
| Buyer Navigation Time | Reduced search friction with “interest-based” property filters |
| Sales Enablement | Sales teams gained real-time control over listings & updates |
| Virtual Tour Engagement | Users spent 4x more time on properties with 360° experiences |
| Web Traffic Growth | 65% increase in organic property discovery within 3 months of relaunch |
As one of India’s leading housing brands, Provident recognized the changing expectations of homebuyers especially digitally-native, value-conscious families seeking self-service experiences before engaging sales teams.
With buyers increasingly demanding virtual walkthroughs, real-time inventory, and the ability to book homes digitally, Provident aimed to:
Redesign its website as a conversion-first, immersive real estate platform featuring smart filters, virtual tours, and instant token booking.
The Business Challenge
Strategic Solution by Codewave
- Designed category-driven filters (e.g., “Pool-facing”, “Nature-Integrated”, “Affordable Luxury”)
- Smart sorting by price range, stage of development, possession timeline
- Integrated “compare homes” feature and bookmarking
- Embedded 360° walkthroughs for select properties
- Integrated videos, spec sheets, site plans, construction stage updates
- Enabled mobile-friendly walkthroughs for buyers on-the-go
- Secure booking flow with payment gateway integration
- Real-time booking confirmation & document upload portal
- Alerts to sales teams for warm lead follow-ups
- CMS interface for sales team to update listings, prices, photos, virtual tours
- Analytics on property views, drop-offs, and booking interest
Technology Stack
| Component | Details |
|---|---|
| Frontend | React.js with responsive UI design for seamless mobile/desktop use |
| Backend | Node.js with secure payment API integration |
| CMS | Custom lightweight CMS for sales/admin teams |
| Media Handling | Cloud-based CDN for virtual tour content |
| Security | SSL/TLS encryption, token-based booking validation |
Personas Impacted
| Persona | Value Delivered |
|---|---|
| Homebuyers | Transparency, rich visuals, and digital-first booking convenience |
| Sales Teams | Self-service platform leads to more qualified leads |
| Marketing & Product | Real-time updates improve responsiveness to campaign demand |
| Executives | Improved conversion funnel analytics for strategic planning |
Why This Matters
This isn’t just a property website it’s a scalable digital sales engine that aligns with the future of real estate:
- Geo-contextual search
- Virtual-first discovery
- Token-based purchase triggers
- Data-driven funnel visibility
With this foundation, Provident can now layer in AI-driven recommendations, interactive neighborhood maps, and paperless post-booking journeys
Legal Disclaimer
The business outcomes, strategic impact and metrics referenced in this case study highlight the kind of results that organisations have achieved through the strategic application of technology solutions. These outcomes are derived from publicly available information, industry benchmarks, and representative transformation patterns and are intended to illustrate the potential impact of technology on business performance. Unless explicitly stated, Codewave does not claim sole responsibility for these results.
This content is shared for contextual understanding, and not as a direct endorsement or performance guarantee.