Business Outcomes & Strategic Impact
| KPI | Business Impact |
|---|---|
| Proposal Turnaround | Reduced proposal creation time by 65% through templated workflows and location-based asset retrieval |
| Personalization at Scale | Enabled sellers to build custom proposals with localized assets across geographies |
| Secure Client Collaboration | Introduced secure proposal previews and acceptance workflows, ensuring data confidentiality |
| Sales Velocity | Enhanced client experience during pre-sales, contributing to a 28% increase in proposal-to-deal conversion |
| Operational Efficiency | Empowered non-technical sales teams to independently manage proposals without dev/IT support |
Encore Global sought to modernize its pre-sales workflow. With sellers managing high-stakes, multi-location events, proposal generation was inconsistent and dependent on manual interventions leading to delays, version control issues, and fragmented customer experiences.
The business needed a centralized, secure, and user-friendly platform that allowed sellers to quickly assemble, preview, and share custom proposals with geo-contextual information and visuals, ensuring alignment with brand standards and client expectations.
The Business Challenge
Strategic Solution by Codewave
- Configured Strapi CMS to manage reusable content blocks, location-specific imagery, metadata, and legal documentation.
- Enabled non-technical administrators to update CMS without engineering effort, ensuring agility in content changes
- Built a responsive, high-performance application on Next.js, tailored for sellers to:
- Select location-specific images and proposal data
- Customize messaging for each client context
- Preview and edit in real-time via WYSIWYG interface
- Developed secure, role-based sharing flows allowing clients to:
- View proposals via secure access links
- Approve or request changes via integrated action workflows
- Integrated document version control to ensure alignment and audit trails
- Crafted an intuitive interface optimized for speed and clarity
- Embedded guided navigation to help sellers build proposals with minimal training
- Designed for both desktop and tablet workflows used in high-velocity sales environments
| Component | Details |
|---|---|
| CMS | Strapi (Headless CMS) for modular content and asset management |
| Frontend | Next.js (React-based SSR/SSG framework) for optimal performance and SEO |
| Security | JWT-based authentication, SSL encryption, secure link generation for client sharing |
| Hosting & Infra | Vercel & AWS for global deployment, autoscaling, and uptime resilience |
| Services | Full-stack engineering, UX strategy, CMS architecture, deployment pipeline |
Technology Stack
Personas Impacted
| Persona | Impact |
|---|---|
| Sellers | Enabled with real-time, low-friction tools to create and manage geo-specific client proposals |
| Sales Managers | Gained visibility into proposal activity, team performance, and client engagement levels |
| Clients | Received personalized, professionally packaged proposals via secure, trackable links |
Why This Matters
Encore’s platform upgrade isn’t just about digitizing proposals it’s about orchestrating sales enablement at enterprise scale.
By removing friction from the proposal creation process and enabling secure client collaboration, the solution accelerates revenue cycles, improves client satisfaction, and reduces dependency on support teams positioning Encore as a digital-first, experience-led event services provider.
Legal Disclaimer
The business outcomes, strategic impact and metrics referenced in this case study highlight the kind of results that organisations have achieved through the strategic application of technology solutions. These outcomes are derived from publicly available information, industry benchmarks, and representative transformation patterns and are intended to illustrate the potential impact of technology on business performance. Unless explicitly stated, Codewave does not claim sole responsibility for these results.
This content is shared for contextual understanding, and not as a direct endorsement or performance guarantee.
