Mini_Brand_Identity

Mini Brand Identity Workshop

Are you a startup entrepreneur looking to craft a compelling brand identity from scratch? A seasoned business owner aiming to refresh and revitalize your existing brand? A marketing professional eager to resonate deeply with your target audience? Or perhaps anyone who recognizes the value of a strong brand in today’s competitive landscape?

WHAT YOU’LL GET

  1. Brand Identity Prism:
    1. A deep exploration of your brand’s personality, values, and core attributes.
    2. Uncovering the emotions and associations your brand should evoke.
  2. Brand Archetypes:
    1. Identifying the brand archetype that resonates most with your target audience.
    2. Understanding how your brand can embody timeless archetypal qualities.
  3. Consumer Personas & Their Passions:
    1. Creating detailed consumer personas that represent your ideal customers.
    2. Exploring consumers’ passions, interests, and behaviors for targeted marketing strategies.
  4. Logo Designs:
    1. Collaborative brainstorming and sketching sessions to visualize your brand’s visual form & identity.
    2. Iterative logo design processes to ensure a symbol that best reflects your brand’s spirit.
  5. Moodboard & Brand Guidelines:
    1. Crafting a comprehensive moodboard and brand guide that outlines logo usage, color schemes, typography, and tone of voice.
    2. Ensuring brand consistency across all touchpoints.
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Description

Introducing a “Mini Brand Identity Workshop”, a dynamic and interactive workshop experience designed to discover your Brand MOAT, over a few focused, intensive brainstorming sessions. Your brand identity is more than just a logo; it’s the heart and soul of your business. It shapes how people perceive and connect with your brand.

Our Mini Brand Identity Workshop empowers you to unlock the full potential of your brand by delving deep into the foundational aspects of brand identity. We employ industry-standard tools such as the brand identity prism, brand archetype, consumer personas, and journey-maps, along with logo design principles and brand guidelines. With Codewave’s Mini Brand Identity Workshop, you’ll receive a brand blueprint that encapsulates the essence of your brand.

**Some of these activities are collaborative in nature and may require a few sittings with your team, for brainstorming and alignment.

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