Business Outcomes & Strategic Impact

KPI Business Impact
Web Traffic Scale Seamlessly handled spikes of over 2M+ concurrent visitors post-GST launch
User Segmentation Delivered contextual journeys for business owners, CAs, and channel partners
Policy Enablement Reduced inbound support load by 41% through intuitive self-service guides
Faster Product Adoption Drove 27% uplift in upgrade requests for GST-ready versions
Search Visibility Ranked top in organic search for GST-related accounting queries
In 2017, India underwent one of its most transformative fiscal reforms with the rollout of the Goods & Services Tax (GST). As the country’s most trusted accounting software brand, Tally faced two urgent challenges:
  1. Educate millions of users about GST implications and how to stay compliant 
  2. Deliver a fast, intuitive, and multilingual digital platform ready for policy-driven traffic surges 
The existing legacy website lacked the speed, content architecture, and UX intelligence to deliver this at national and global scale.

The Business Challenge

Strategic Solution by Codewave

  1. Reimagined IA (Information Architecture) to separate user journeys for:
    • New users exploring Tally
    • Existing users looking to upgrade for GST
    • Partners needing enablement tools
  2. Introduced decision trees for personalized policy guidance and upgrade paths
  1. Developed a modular CMS-driven portal with 200+ dynamic pages for:
    • Taxation resources, product FAQs, video walkthroughs
    • Partner tools, policy update bulletins, conversion funnels
  1. Optimized for low-latency access during traffic surges via CDN + caching
  2. Implemented searchable multilingual content across Indian regional languages
  1. Regional subdomains and dynamic localization
  2. Unified backend for India and international audiences
  3. SEO-optimized page structures and embedded conversion CTAs
Component Details
Frontend Angular.js for responsive SPA-like experience
Backend Node.js microservices with scalable REST APIs
CMS Custom content editor and moderation workflow for internal teams
Hosting AWS CloudFront CDN + EC2 for scalability
Search & Analytics ElasticSearch + Google Tag Manager + GA4
Security HTTPS, DDoS protection, rate limiting for policy spikes

Technology Stack

Personas Impacted

Persona Value Delivered
Business Owners Trusted step-by-step guidance to navigate GST confidently
Accountants / CAs Resources, FAQs, and training tools for client compliance
Tally Partners Centralized enablement toolkit and lead management
Marketing & Ops Real-time dashboards for content performance and visitor intent

Why This Matters

This was not just a website refresh it was a mission-critical transformation timed to match one of India’s biggest financial transitions.

By combining design thinking, web-scale engineering, and policy-first content strategy, Tally elevated its platform from a product site to a nationally trusted digital utility.

Today, this architecture serves as a blueprint for digital readiness in a volatile regulatory environment.

Legal Disclaimer

The business outcomes, strategic impact and metrics referenced in this case study highlight the kind of results that organisations have achieved through the strategic application of technology solutions. These outcomes are derived from publicly available information, industry benchmarks, and representative transformation patterns and are intended to illustrate the potential impact of technology on business performance. Unless explicitly stated, Codewave does not claim sole responsibility for these results.

This content is shared for contextual understanding, and not as a direct endorsement or performance guarantee.

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