Business Outcomes & Strategic Impact
| KPI | Business Impact |
|---|---|
| Teleconsult Uptake | Enabled 4x growth in online consultations within 3 months of launch |
| Personalized Navigation | Reduced user drop-offs by 52% with smart, intent-based search & menu design |
| Digital Engagement | Achieved 3.7x increase in page interactions through responsive UI/UX revamp |
| Patient Safety | Maintained continuity of care without hospital visits during COVID-19 waves |
| Operational Continuity | Empowered 500+ clinicians across departments to deliver care virtually |
As COVID-19 disrupted physical healthcare access, One of India’s leading hospital faced two critical imperatives:
- Provide safe, remote consultation capabilities to patients avoiding in-person visits
- Redesign its aging website to support modern digital journeys with better discoverability and personalization
The existing platform lacked scalability for telemedicine and offered a fragmented browsing experience, leading to friction in both patient engagement and service access.
The Business Challenge
Strategic Solution by Codewave
- Embedded a secure online consultation platform into the core India’s leading healthcare service provider ecosystem
- Enabled department-wise filtering, slot booking, secure video interface, and integrated e-prescriptions
- Designed for both desktop and mobile users, ensuring multi-device accessibility
- Conducted user research across patient demographics to streamline access to key services
- Rebuilt the site with personalized search suggestions, guided menus, and contextual CTAs
- Created modular content components to support quick updates by non-technical admin teams
- Optimized the platform for fast page load speeds, even in low-bandwidth geographies
- Ensured HIPAA-aligned data privacy and secure video consultation protocols
- Implemented WCAG accessibility standards for inclusivity across user types
| Layer | Tech |
|---|---|
| Frontend | React.js with server-side rendering |
| Backend | Node.js APIs with video integration modules |
| Search Engine | ElasticSearch for smart, real-time query suggestions |
| Security | SSL encryption, secure login with OTP, encrypted video sessions |
| CMS | Modular CMS for healthcare teams to manage content updates |
| Deployment | AWS Cloud with auto-scaling and CDN support |
Technology Stack
Personas Impacted
| Persona | Value Delivered |
|---|---|
| Patients | Safe, seamless access to doctors and diagnostics remotely |
| Doctors & Clinicians | Flexible schedule management and e-consultation enablement |
| Hospital Admins | Real-time content control and data visibility across services |
Why This Matters
One of India’s leading hospital digital pivot wasn’t just a crisis response it’s a strategic shift toward care continuity beyond hospital walls.
By integrating telemedicine, rethinking website UX, and investing in personalized discovery, India’s leading healthcare service provider has built the foundation for resilient, future-ready healthcare delivery.
Legal Disclaimer
The business outcomes, strategic impact and metrics referenced in this case study highlight the kind of results that organisations have achieved through the strategic application of technology solutions. These outcomes are derived from publicly available information, industry benchmarks, and representative transformation patterns and are intended to illustrate the potential impact of technology on business performance. Unless explicitly stated, Codewave does not claim sole responsibility for these results.
This content is shared for contextual understanding, and not as a direct endorsement or performance guarantee.
