Business Outcomes & Strategic Impact
| KPI | Business Impact |
|---|---|
| User Engagement | 4x increase in average session time through empathy-driven content |
| Consultation Conversions | 36% growth in booked appointments within 90 days of launch |
| Clinician Productivity | Pre-informed patients reduced redundant queries by 28% |
| Organic Reach | 55% YoY uplift in SEO traffic due to structured, need-based journeys |
| Experience Ratings | User satisfaction rose to 4.7★ across mobile and web |
Fertility is an emotionally complex, highly sensitive subject. Cloudnine wanted to address one of healthcare’s biggest digital UX gaps:
“How might we design an emotionally intelligent digital experience that builds trust and courage in first-time fertility patients?”Their goal was to create an interactive, intuitive, and educational platform to:
- Help users self-discover their condition or treatment path
- Enable seamless doctor discovery and appointment booking
- Build emotional safety through honest, human-first design
The Business Challenge
Strategic Solution by Codewave
- Conducted qualitative interviews with patients, doctors & care staff
- Identified key anxiety triggers: genetic risks, failure rates, societal stigma
- Built persona journeys including IVF seekers, surrogate mothers, male infertility cases
- Structured the platform around “what I need to know” & “what I wish I knew earlier”
- Integrated guided Q&A flows to help users self-assess before consulting
- Delivered myth-busting sections, emotional prep tips, and empathy-powered copy
- Responsive web design optimized for mobile-first search & readability
- Easy-to-use consultation booking, fertility health quizzes, and chatbot guidance
- Admin interface for doctors and content teams to update roadmaps & FAQs in real-time
| Layer | Tech |
|---|---|
| Frontend | React.js (PWA), optimized for mobile UX and accessibility |
| Backend | Node.js with modular API layers for content, booking, and CRM |
| CMS | Custom CMS enabling clinical teams to manage content and treatment guides |
| Integrations | CRM sync, calendar API for appointment slots, Google Analytics & Hotjar |
| Security | HIPAA-compliant data encryption and form submissions |
Technology Stack
Personas Impacted
| Persona | Value Delivered |
|---|---|
| Fertility Seekers | Safe space to explore, understand, and commit to care decisions |
| Doctors & Specialists | Better-prepared patients reduce clinic time and burnout |
| Hospital Admins | Live analytics & update tools improve service adaptability |
| Marketers | SEO-optimized platform increases lead quality and reach |
Why This Matters
In fertility care, trust precedes treatment. This platform doesn’t just book appointments it reduces fear, builds understanding, and fosters resilience in one of the most emotional medical decisions people make.
Cloudnine is now not just a fertility provider but a compassionate digital guide supporting families from first search to first steps.
Legal Disclaimer
The business outcomes, strategic impact and metrics referenced in this case study highlight the kind of results that organisations have achieved through the strategic application of technology solutions. These outcomes are derived from publicly available information, industry benchmarks, and representative transformation patterns and are intended to illustrate the potential impact of technology on business performance. Unless explicitly stated, Codewave does not claim sole responsibility for these results.
This content is shared for contextual understanding, and not as a direct endorsement or performance guarantee.
