Business Outcomes & Strategic Impact
| KPI | Business Impact |
|---|---|
| Mobile Accessibility | 98% device compatibility, improving user access across smartphones, tablets, and desktops |
| Load Time Reduction | Achieved 65% faster page load, leading to improved SEO and bounce rate reduction |
| Booking Conversion Rate | Increased test bookings by 3.4x within 60 days of launch |
| Data Protection Compliance | Aligned with HIPAA-equivalent standards, safeguarding patient health data |
| Content Agility | Enabled Aster’s ops team to push updates instantly via CMS, reducing go-to-market time by 80% |
Aster Labs, a key player in India’s diagnostic healthcare space, was facing a serious digital bottleneck:
Their existing website couldn’t meet the expectations of today’s mobile-savvy users slow performance, clunky navigation, poor responsiveness, and an outdated design that eroded patient trust and conversions.
There was an urgent need to rethink the digital experience for consumers looking to book lab tests and at-home diagnostic services in a post-pandemic India where convenience, trust, and accessibility drive adoption.
The Business Challenge
Strategic Solution by Codewave
- Designed mobile-first, touch-friendly user journeys focused on reducing clicks and cognitive load
- Introduced clear CTAs for test bookings, package browsing, and home sample pickups
- Used empathetic visuals, micro-interactions, and iconography to simplify test discovery
- Built on Next.js (Frontend) for blazing-fast load speeds and SEO readiness
- Powered by a Node.js backend, optimized for peak loads and real-time booking
- Integrated CDN and lazy loading for high-performance across low-bandwidth regions
- Implemented a flexible CMS allowing medical and marketing teams to publish test updates, health articles, promotions, and more
- Embedded end-to-end security protocols including encrypted data transmission, secure user sessions, and admin-level access controls
| Layer | Tech |
|---|---|
| Frontend | Next.js with React, responsive UI libraries |
| Backend | Node.js APIs with Express.js |
| Hosting | AWS with CDN & auto-scaling |
| Security | HTTPS, JWT auth, rate-limiting, data encryption |
| CMS | Custom modular CMS for non-technical admin teams |
| Analytics | Google Tag Manager, real-time user behavior tracking |
Technology Stack
Personas Impacted
| Persona | Value Delivered |
|---|---|
| Indian Healthcare Consumers | Fast, intuitive, mobile-friendly diagnostic bookings from home |
| Lab Admin Teams | Seamless management of test catalog, prices, and logistics |
| Aster’s Digital Team | Data-backed decisions with deep behavioral insights |
| Compliance Officers | A platform engineered for medical-grade data security |
Why This Matters
In a country where healthcare access must be instant, secure, and mobile-first, Aster’s new platform stands as a blueprint for digital diagnostics. It’s not just a website it’s a strategic health engagement engine built for modern India’s connected patients.
Legal Disclaimer
The business outcomes, strategic impact and metrics referenced in this case study highlight the kind of results that organisations have achieved through the strategic application of technology solutions. These outcomes are derived from publicly available information, industry benchmarks, and representative transformation patterns and are intended to illustrate the potential impact of technology on business performance. Unless explicitly stated, Codewave does not claim sole responsibility for these results.
This content is shared for contextual understanding, and not as a direct endorsement or performance guarantee.
