{"id":4660,"date":"2018-07-19T08:27:36","date_gmt":"2018-07-19T08:27:36","guid":{"rendered":"https:\/\/codewaveinsdev.wpengine.com\/?p=4660"},"modified":"2023-08-01T15:05:21","modified_gmt":"2023-08-01T15:05:21","slug":"5-things-to-do-when-building-your-companys-website","status":"publish","type":"post","link":"https:\/\/codewave.com\/insights\/5-things-to-do-when-building-your-companys-website\/","title":{"rendered":"5 Things to do when building your company\u2019s website"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When you talk about how you have touched and transformed lives, it gives the depth &amp; attention your brand needs<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"scrollTo\"><span id=\"5-tips-to-build-websites-with-your-brand-soul\">5 tips to build websites with your brand soul<\/span><\/h2>\n\n\n\n<p>Many of our customers have approached us, asking what we\u2019ve done right with our own website, codewave.in \u2013 how we are able to inspire businesses to get in touch with our team, initiate great conversations and bring rattling new opportunities to the table.<\/p>\n\n\n\n<p>Most businesses I\u2019ve had conversations with, have had trouble deciding between being \u201cbrand-centric\u201d and \u201ccustomer-centric\u201d. For some, their website was meant to be an \u2018extended identity of the brand\u2019 and for some others it was meant to be \u2018a touchpoint few minutes ahead of their customers\u2019. Both approaches can be deeply influential, it\u2019s all in how you make it happen.<\/p>\n\n\n\n<p>Few things to factor in, if you are in the process of doing or re-doing your brand website:<\/p>\n\n\n\n<h3 id=\"1-start-with-the-soul-then-the-mind-body\" class=\"wp-block-heading\"><strong>1. Start with the soul, then the mind &amp; body<\/strong><\/h3>\n\n\n\n<p>Every brand has a vision &amp; intent, have a slice of it reflect in everything on your website \u2013 be it content or actions. Don\u2019t tell, but illustrate \u2013 how aligned you are, how aligned the team is with the overall brand vision while you create value through your offerings.<\/p>\n\n\n\n<p class=\"has-orange-background-color has-background\">Read this article to&nbsp;<a href=\"https:\/\/insights.codewave.com\/mern-stack-development\/\">build scalable apps using MERN stack<\/a><\/p>\n\n\n\n<h3 id=\"2-talk-impact-and-not-just-numbers\" class=\"wp-block-heading\"><strong>2. Talk impact and not just numbers<\/strong><\/h3>\n\n\n\n<p>When you talk about how you have touched and transformed lives, it gives the depth &amp; attention your brand needs. Numbers show your capacity to deliver on the commitment, impact reinforces your intent to exist. Remember, people are impressed by numbers, influenced by impact.<\/p>\n\n\n\n<h3 id=\"3-never-write-anything-that-you-dont-mean\" class=\"wp-block-heading\"><strong>3. Never write anything, that you don\u2019t mean<\/strong><\/h3>\n\n\n\n<p>People take your words seriously, be genuine and make sure everything you write reflects honesty, transparency and receptiveness as a company. Write with an intent to strike a conversation with a human being on the other side, not with an intent to get more traffic.<\/p>\n\n\n\n<h3 id=\"4-be-contemporary-not-jarring\" class=\"wp-block-heading\"><strong>4. Be contemporary, not jarring<\/strong><\/h3>\n\n\n\n<p>Choose the look and feel for your website that illustrates, you are open and engaging. Going extremely quirky or extremely serious might not tell your story in the most impactful way. Even when you are choosing a website theme, be sure it\u2019s the right one to carry the power of your brand.<\/p>\n\n\n\n<p>Read this article to&nbsp;<a href=\"https:\/\/insights.codewave.com\/building-scalable-powerful-apps-with-mean-stack-nodejs\/\">build scalable apps using MEAN stack.<\/a><\/p>\n\n\n\n<h3 id=\"5-have-a-blog\" class=\"wp-block-heading\"><strong>5. Have a blog<\/strong><\/h3>\n\n\n\n<p>Just like you, the brand has its \u2018timeline\u2019 too. Be open to share with the world about people, team, experiences, growth and the cultural ethos that is continuously evolving. Show being in business is about being valuable to others, in your own ways.<\/p>\n","protected":false},"excerpt":{"rendered":"Leverage our design thinking framework to build websites with your brand soul. Here are our top 5 tips-\n","protected":false},"author":1,"featured_media":4661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"full","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[34,31],"tags":[692,693,284,157,694],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Things to do when building your company\u2019s website<\/title>\n<meta name=\"description\" content=\"Leverage our design thinking framework to build websites with your brand soul. Read this insight to find out how to build scalable websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewave.com\/insights\/5-things-to-do-when-building-your-companys-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things to do when building your company\u2019s website\" \/>\n<meta property=\"og:description\" content=\"Leverage our design thinking framework to build websites with your brand soul. 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