{"id":4524,"date":"2019-04-02T12:33:36","date_gmt":"2019-04-02T12:33:36","guid":{"rendered":"https:\/\/codewaveinsdev.wpengine.com\/?p=4524"},"modified":"2023-07-03T07:24:18","modified_gmt":"2023-07-03T07:24:18","slug":"design-thinking-why-it-matters","status":"publish","type":"post","link":"https:\/\/codewave.com\/insights\/design-thinking-why-it-matters\/","title":{"rendered":"Design Thinking \u2013 Why it matters"},"content":{"rendered":"\n

PRIMER<\/strong><\/h2>\n\n\n\n

Great design is human centric, makes people pay attention to the interaction, without being distracted by the interface.<\/strong><\/p>\n\n\n\n

Great design instantly draws the user\u2019s attention to the intention of the interaction, blurring everything else \u2013 including the interface that\u2019s enabling that interaction.<\/p>\n\n\n\n

If your product or service draws attention to how beautiful or ugly the user interface is \u2013 well, it\u2019s most likely not well designed. On the other hand, if your product or service draws attention to the intended interaction between the user & your brand, makes the user take action like its \u2018obvious\u2019<\/strong> \u2013 you\u2019ve most likely nailed the design.<\/p>\n\n\n\n

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WHAT IS DESIGN THINKING?<\/strong><\/h2>\n\n\n\n

Design thinking is a human centered approach to design, starting with observation & empathy. This approach is fundamentally transforming how a business goes about designing products & services to fulfill unarticulated human needs, inspiring birth of new organizational design & culture, giving rise to disruptive practices and strategies.<\/p>\n\n\n\n

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DESIGN THINKING : BUILDING RIGHT SOLUTIONS<\/a><\/div>\n<\/div>\n\n\n\n
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A business gains unique competitive advantage when it\u2019s able to observe & articulate complex human behavior & unsaid needs; and is able to design unique consumer journeys & experiences to fulfill those needs, creating opportunities for high adoption of the experience and high profit margins. When done consistently, \u2018Design thinking\u2019 becomes a culture, that places empathy at the very core of all interactions of the business with it\u2019s customers, employees, partners & everyone in it\u2019s ecosystem. A business that becomes a \u2018Design thinking\u2019 practitioner, continuously evolves the practice, sets global benchmarks and creates tools for everyone to master.<\/p>\n\n\n\n

DESIGN THINKING: WHAT\u2019S THE ROI?<\/strong><\/h2>\n\n\n\n
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PRACTICE HUMAN CENTERED DESIGN<\/a><\/div>\n<\/div>\n\n\n\n

Every 10,000 dollars invested in a \u201cDesign obsessed<\/strong>\u201d business is observed to yield over 200% greater returns than the same investment made in a \u201cDesign jugaad<\/strong>\u201d business that cuts corners.<\/p>\n\n\n\n

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Businesses like Apple, Airbnb, Nike, Citibank<\/strong> have proven to be highly successful in consistently innovating and \u2018Design thinking\u2019 as a culture has proven to be a fundamental enabler of this success. \u2018Design centric\u2019 organizations don\u2019t cut corners, when it comes to designing their business offering \u2013 a product or a service, as it is equivalent to compromising on your brand\u2019s non-negotiable values for a temporary constraint (time, cost or resources), which could directly affect user adoption & engagement.<\/p>\n\n\n\n

BAD DESIGN 1: UGLY INTERFACES<\/strong><\/h3>\n\n\n\n

Look at the parking sign below. Imagine you are driving back home after a busy day at work and need to stop by a store to buy groceries. Would you be able to interpret the message on these boards to decide if you can park or not? This is an example of a design that involves a high cognitive load.<\/p>\n\n\n\n

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Things that don\u2019t work<\/strong><\/h4>\n\n\n\n