{"id":4497,"date":"2021-06-11T09:07:39","date_gmt":"2021-06-11T09:07:39","guid":{"rendered":"https:\/\/codewaveinsdev.wpengine.com\/?p=4497"},"modified":"2023-07-03T08:44:59","modified_gmt":"2023-07-03T08:44:59","slug":"fortis-healthcare-ui-ux-revamp","status":"publish","type":"post","link":"https:\/\/codewave.com\/insights\/fortis-healthcare-ui-ux-revamp\/","title":{"rendered":"Fortis Healthcare Website UI\/UX Casestudy"},"content":{"rendered":"\n<p>Fortis Healthcare approached Codewave for a thorough diagnosis of their existing website UX\/UI and recommendations for simplifying the user interface, to enable patients \/ families to find information, hospitals, doctors easily and make informed choices about the care they need.<\/p>\n\n\n\n<p>Wondering how the design-doctors at Codewave diagnosed their website UI\/UX?<\/p>\n\n\n\n<p>Umm.. let me give you a sneak peek into our design-thinking process.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.fortishealthcare.com\/\" target=\"_blank\">Here\u2019s how the website looked<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1623416179\/healthcare_website_design_ui_ux_5-min.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Fortis Healthcare Website<\/figcaption><\/figure>\n\n\n\n<p>Things that weren\u2019t working well with the current website:<\/p>\n\n\n\n<ul>\n<li>Site does NOT reflect the state of mind of the patient or patient\u2019s family members supporting them (Persona\/Intent based navigation)<\/li>\n\n\n\n<li>Information overload &amp; CTAs (links) are all over the place &amp; distracting<\/li>\n\n\n\n<li>Site appears busy, but does NOT show dynamism &amp; location awareness<\/li>\n\n\n\n<li>Site appears cluttered and preachy \u2013 NOT conversational &amp; interactive&nbsp;<\/li>\n\n\n\n<li>Lack of mobile first \/ app like dynamism &amp; focused actions \u2013 overall\n<ul>\n<li>Agility and dynamism of the Fortis team (offline) is NOT reflected on the site. Hospital reception staff is generally responsive, vigilant and ready to handle unknown situations \u2013 the same spirit isn\u2019t reflected in the website. Looks like a passive information site.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Exploring treatments by organ, may not be relevant for patients who are not yet aware of the problem or need a consultation to know what to diagnose<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/v1623416179\/healthcare_website_design_ui_ux_6-min.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Fortis Healthcare<\/figcaption><\/figure>\n\n\n\n<p>Recommended design approach by Codewave for the revamp exercise:<\/p>\n\n\n\n<ul>\n<li>Mobile first, minimal, bold, patient-centric interface, biased for action<\/li>\n\n\n\n<li>Location aware user experience (nearby, now) \u2013 hospital\/doctor near me<\/li>\n\n\n\n<li>Patient centric site depicting instancy and urgency of need for care<\/li>\n\n\n\n<li>Persona based navigation (intent based exploration &amp; interaction)<\/li>\n\n\n\n<li>Persona based navigation (intent based exploration &amp; interaction)\n<ul>\n<li>Need to understand key needs of patients \u2013 at what stage of diagnosis\/awareness they\u2019re in and how we can make it simple for everyone to find answers (irrespective of what they know about what they need)<\/li>\n\n\n\n<li>Discovery of healthcare services by type of need \u2013 emergency, admission, ICU, Daycare, OPD etc (not just by departments or organs)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Conversational UI \/ CTAs<\/li>\n<\/ul>\n\n\n\n<p>Related read:&nbsp;<strong><a href=\"https:\/\/medium.com\/codewave\/7-design-philosophies-from-our-creative-team-68f271a43648\" target=\"_blank\" rel=\"noreferrer noopener\">7 design philosophies from our creative team<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"variant-1-modern-app-like-feel-shows-urgency-is-patient-centric\" class=\"wp-block-heading\">Variant 1: Modern, App-like feel, Shows urgency &amp; is patient centric<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1623416187\/healthcare_website_design_ui_ux_3-min.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Proposed Variant 1<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1623416175\/healthcare_website_design_ui_ux_4-min.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Enhanced Navigation<\/figcaption><\/figure>\n\n\n\n<h2 id=\"variant-2-classic-website-feel-informative-persona-based\" class=\"wp-block-heading\">Variant 2 : Classic, Website feel, Informative &amp; persona based<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1623416185\/healthcare_website_design_ui_ux_7-min.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Proposed Variant 2<\/figcaption><\/figure>\n\n\n\n<p>Apart from a UX\/UI upgrade, there are many other technical aspects of the website which affects the overall UX \u2013 such as:<\/p>\n\n\n\n<ul>\n<li>Page load time and responsiveness of the website (speed)<\/li>\n\n\n\n<li>Mobile friendliness and usability on smaller phones<\/li>\n\n\n\n<li>Security in loading content &amp; in downloading the web pages<\/li>\n\n\n\n<li>SEO friendliness, discoverability on Google &amp; social search engines<\/li>\n\n\n\n<li>Integration with dynamic, realtime data \u2013 yet loading as fast as a static page<\/li>\n\n\n\n<li>Multi-lingual support and accessibility features like audio-enablement&nbsp;<\/li>\n\n\n\n<li>Deeper integrations with smartphone apps like Whatsapp \/ PayTM for transactions<\/li>\n\n\n\n<li>Website\u2019s availability 24\/7 with minimal downtimes<\/li>\n\n\n\n<li>Website\u2019s seamless integration with hospital\u2019s CRM systems for realtime data sync<\/li>\n<\/ul>\n\n\n\n<p>If you found this helpful, you may also like this write-up on&nbsp;<a href=\"https:\/\/insights.codewave.com\/gatsby-static-site-generator\/\">GatsbyJS<\/a>, and its applications to build smart, light weight, high-performance websites businesses can run on 24\/7.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/insights.codewave.com\/gatsby-static-site-generator\/\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1623416178\/healthcare_website_design_ui_ux_2-min.png\" alt=\"\"\/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/insights.codewave.com\/gatsby-static-site-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gatsby Static Site Generator<\/a><\/figcaption><\/figure>\n\n\n\n<p>Follow&nbsp;<a href=\"https:\/\/codewave.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Codewave<\/a>&nbsp;for more such insights and feel free to reach us at hello@codewave.com.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questionsfaqs\" class=\"wp-block-heading has-background\" style=\"background-color:#fed330\">Frequently Asked Questions(FAQs)<\/h2>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>1. <strong>How can the UI\/UX of a healthcare app make it more user-friendly for patients?<\/strong><\/strong><\/summary><div class=\"gb-accordion-text\">\n<p>A healthcare app&#8217;s UI\/UX can be made more user-friendly for patients by using a simple and intuitive design, providing clear and easy-to-understand information, and making navigation straightforward. It is also important to consider the unique needs and abilities of different patient groups and to conduct user testing to gather feedback and make improvements. Additionally, incorporating features such as personalized dashboards, medication reminders, and secure messaging can improve the overall experience for patients.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>2. <strong>What are the key design considerations for creating an intuitive and efficient healthcare app?<\/strong><\/strong><\/summary><div class=\"gb-accordion-text\">\n<p>Designing an intuitive and efficient healthcare app involves several key considerations.&nbsp;<\/p>\n\n\n\n<ul>\n<li>Good UI\/UX\/CX.<\/li>\n\n\n\n<li>On-demand information, doctor scheduling.<\/li>\n\n\n\n<li>Extensive integration with industry tools.<\/li>\n\n\n\n<li>Compliance: HIPPA, FD&amp;C.<\/li>\n\n\n\n<li>Tech architecture scalability.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>3. How can a healthcare app&#8217;s UI\/UX be optimized for use on mobile devices?<\/strong><\/summary><div class=\"gb-accordion-text\">\n<p>A healthcare app&#8217;s UI\/UX can be optimized for use on mobile devices by implementing several key strategies.<\/p>\n\n\n\n<ul>\n<li><strong>Responsive Design<\/strong>: The app should be designed with a mobile-first approach, ensuring that all features and functionality are optimized for small screens and touch-based inputs.&nbsp;<\/li>\n\n\n\n<li><strong>Use in-app analytics:<\/strong> Understanding user journey &amp; flow, and accordingly optimizing the UI\/UX.<\/li>\n\n\n\n<li><strong>Test extensively: <\/strong>Rigorous UI testing and performance testing helps in making the UI\/UX personalized.<\/li>\n<\/ul>\n<\/div><\/details><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"How can the UI\/UX of a healthcare app make it more user-friendly for patients?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"A healthcare app's UI\/UX can be made more user-friendly for patients by using a simple and intuitive design, providing clear and easy-to-understand information, and making navigation straightforward. 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Wondering how the design-doctors at codewave approached the problem?\n","protected":false},"author":1,"featured_media":4498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"full","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[35,31],"tags":[90,110,240,241,242,243,244,245,154,246],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fortis Healthcare Website UI\/UX Casestudy -<\/title>\n<meta name=\"description\" content=\"Fortis healthcare approached us to diagnose the UI\/UX of their website. 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