{"id":4487,"date":"2021-07-30T10:02:42","date_gmt":"2021-07-30T10:02:42","guid":{"rendered":"https:\/\/codewaveinsdev.wpengine.com\/?p=4487"},"modified":"2023-08-01T16:13:29","modified_gmt":"2023-08-01T16:13:29","slug":"ui-ux-mistakes","status":"publish","type":"post","link":"https:\/\/codewave.com\/insights\/ui-ux-mistakes\/","title":{"rendered":"10 UI\/UX mistakes, that make a website an angry garden salad"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628826\/UIUX_mistakes_angry_garden_salad.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Everything around us, has a&nbsp;<em>form and function<\/em>&nbsp;\u2013 creating an experience when we interact with it.&nbsp;<strong>User interface (UI)<\/strong>&nbsp;is the form visible to us,&nbsp;<strong>User experience (UX)<\/strong>&nbsp;is the impact the interaction has on us. To keep it simple \u2013 let\u2019s say,&nbsp;<em>anything to do with \u201cappearance\u201d or the style quotient, is UI<\/em>;&nbsp;<em>anything to do with \u201csimplicity\u201d or the usefulness, is UX<\/em>. Both are equally important, even if one is compromised, your design can lack effectiveness.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:32px\">\n<p><strong><em>Anything to do with \u201cappearance\u201d or the style quotient, is UI<\/em>;&nbsp;<em>anything to do with \u201csimplicity\u201d or the usefulness, is UX<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>UI\/UX designers are responsible for creating environments &amp; experiences that inspire people to get information and take action. In the digital world, we\u2019re mostly consuming information through our mobile, laptop, and television devices.&nbsp;<a href=\"https:\/\/codewave.com\/services\/customer-journey-redesign-cx-improvement\" target=\"_blank\" rel=\"noreferrer noopener\">Designing digital experiences<\/a>&nbsp;can be an overload on the senses &amp; our mind, if few things are not taken care of.<\/p>\n\n\n\n<p><strong>In this article<\/strong>&nbsp;\u2013 we will talk about&nbsp;<strong>the most common mistakes in UX\/UI design<\/strong>&nbsp;that makes your website\/app a poorly made horror movie.&nbsp;<\/p>\n\n\n\n<p>Design is so subjective, how do you call something \u2013 poor design?<\/p>\n\n\n\n<p>Consider this scenario: You\u2019re in a hurry to retrieve the phone number of customer service from a website, to report a problem. How do you feel when you can\u2019t find it quickly?&nbsp;<\/p>\n\n\n\n<p>It could frustrate you to the point where you may consider never coming back to the website\/app. Because of such an experience, caused by lack of empathy, businesses may lose millions. Most of what we call \u201cpoor design\u201d are unintentional, designers may often overlook or miss to test the website\/app thoroughly as a user.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s now look at some&nbsp;<strong>common UI\/UX mistakes<\/strong>&nbsp;that can be avoided.<\/p>\n\n\n\n<h2 id=\"10-common-ui-ux-mistakes\" class=\"wp-block-heading\"><strong>10 common UI\/UX mistakes<\/strong><\/h2>\n\n\n\n<h3 id=\"1-giving-more-importance-to-imagination-and-not-usability\" class=\"wp-block-heading\">#1 Giving more importance to Imagination and not Usability<\/h3>\n\n\n\n<p>What?&nbsp;<\/p>\n\n\n\n<p>Yes, you heard it right. It\u2019s important to be imaginative, original, creative &amp; unique when you\u2019re designing \u2013 but not more important than keeping your design familiar &amp; usable.<\/p>\n\n\n\n<p><strong>Usability<\/strong>&nbsp;refers to&nbsp;<em>making an application more user-friendly<\/em>. Where there is sheer creativity but not usability, the website may look unique\/different\/novel but it could be over-complicated that the user may have to spend a lot of mental energy to use it &amp; make sense of what\u2019s going on.&nbsp;<\/p>\n\n\n\n<p>In the example below, the website has so much going on &amp; appears extremely busy. If you were the user, would you appreciate the clarity &amp; convenience of this website? I know my answer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628822\/LINGsCARS_UI_UX_-min.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"2-designing-to-win-vs-designing-to-make-your-users-life-easier\" class=\"wp-block-heading\">#2 Designing to win Vs Designing to make your User\u2019s life easier<\/h3>\n\n\n\n<p>Yep.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s admit it. As designers, we all want to make a difference in the world &amp; in the lives of people whom we design for. In all righteousness, sometimes we may unintentionally descend into a rabbithole, with an obsession to do what feels \u201cperfect\u201d to us. This struggle is real \u2013 and hence it is critical for designers to detach themselves from their design,&nbsp;<em>listen to their User\u2019s voice<\/em>&nbsp;and reflect that need through their design.<\/p>\n\n\n\n<p>Whatsapp is a good example of how people of varied age-groups &amp; abilities\/disabilities are able to use it without friction. The main purpose of the app is achieved, without hassle. Also the UI is simple and straightforward, one doesn\u2019t have to spend time learning. Although any design can require some getting used to.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628824\/uiux_designer.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"3-jarring-color-combinations-that-are-loud-and-not-picked-thoughtfully\" class=\"wp-block-heading\">#3 Jarring color combinations that are loud and not picked thoughtfully<\/h3>\n\n\n\n<p>When you\u2019re&nbsp;<strong>designing<\/strong>, keeping in mind the target&nbsp;<strong>audience<\/strong>, and the&nbsp;<strong>emotion<\/strong>&nbsp;you want to evoke in your users interacting with the design,&nbsp;<em>you need to consciously choose colors<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628822\/color_emotion_mapping.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source:&nbsp;<a href=\"https:\/\/whytile.com\/2020\/08\/tile-color-psychology-how-your-tile-color-affects-your-mood\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhyTile.com<\/a><\/p>\n\n\n\n<p>Colors have an impact on emotions &amp; can convey deeper meaning beyond what language can convey. Blue represents water, sky, tranquil state of mind and can be used for calming\/reassuring experiences. Orange represents zestiness, tanginess and can be used for&nbsp; adventure\/passion filled experiences.<\/p>\n\n\n\n<p>There\u2019s extensive research work on the internet, on color \u2013 emotion mapping. You can read more about it here.<\/p>\n\n\n\n<p><a href=\"https:\/\/99designs.com\/blog\/tips\/how-color-impacts-emotions-and-behaviors\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/99designs.com\/blog\/tips\/how-color-impacts-emotions-and-behaviors\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uxplanet.org\/emotional-design-psychology-color-2c65ce7f91b0\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/uxplanet.org\/emotional-design-psychology-color-2c65ce7f91b0<\/a><\/p>\n\n\n\n<p>Decide and come up with a well-balanced colour scheme. Stick to two-three primary colors for a website which can work well together. Try creating a color palette here:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.canva.com\/colors\/color-palette-generator\/\" target=\"_blank\">https:\/\/www.canva.com\/colors\/color-palette-generator\/<\/a><\/p>\n\n\n\n<p>Few other tools for picking colors:<\/p>\n\n\n\n<ul>\n<li>https:\/\/color.adobe.com\/create\/color-wheel<\/li>\n\n\n\n<li>https:\/\/www.huesnap.com\/<\/li>\n\n\n\n<li>https:\/\/colorhunt.co\/<\/li>\n\n\n\n<li>https:\/\/khroma.co\/<\/li>\n<\/ul>\n\n\n\n<h3 id=\"4-not-designing-considering-browser-device-compatibility-upgrades\" class=\"wp-block-heading\">#4 Not designing considering browser\/device compatibility &amp; upgrades<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628826\/UIUX_meme.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Whether you are designing for the web or android\/iOS, browsers and device\/OS control a lot of the experience that can be delivered to your user. These are real constraints, you can\u2019t overlook when designing.&nbsp;<\/p>\n\n\n\n<p>Responsive design is not just your design automatically fitting into screens of varying sizes and resolutions. The design should be compatible with various browser versions, across older versions as well.<\/p>\n\n\n\n<p>For example if your design includes an animated-visual embed &amp; the browser doesn\u2019t render that type of media file, it can lead to poor experience for your users.&nbsp;<\/p>\n\n\n\n<p>Research well, on what rich media can be smoothly rendered on browsers &amp; platforms, so your design works irrespective of the device\/environment, the user is on.<\/p>\n\n\n\n<h3 id=\"5-giving-more-importance-to-randomness-than-consistency\" class=\"wp-block-heading\">#5 Giving more importance to randomness than consistency<\/h3>\n\n\n\n<p>A common issue I see on the internet is a hodgepodge of fonts, colors, and objects. Designers prefer to play around with fonts and color schemes in order to stand out, but this frequently leads to more confusion than clarity. People, in fact, seek&nbsp;<a href=\"https:\/\/www.nibusinessinfo.co.uk\/content\/consistency-web-design\" target=\"_blank\" rel=\"noreferrer noopener\">consistency<\/a>.&nbsp;<\/p>\n\n\n\n<p>This website here is full of surprises. And our attention wanders pretty much, everywhere.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628822\/Yale_school_of_art_UIUX-min.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source :&nbsp;<a href=\"https:\/\/www.art.yale.edu\/about\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.art.yale.edu<\/a><\/p>\n\n\n\n<p>Pay attention to the finer message, ensure structured text and consistent use of symbols\/icons &amp; color palettes. Mobile UI design, in particular, necessitates consistent, minimalistic solutions.<\/p>\n\n\n\n<p>In the UI design world \u2013 we call it a \u201cDesign system\u201d \u2013 something that establishes a design \u2013 language that will be maintained across the site\/app\/brand.<\/p>\n\n\n\n<p>Here\u2019re a couple of resources on design systems:<\/p>\n\n\n\n<p><a href=\"https:\/\/uxdesign.cc\/everything-you-need-to-know-about-design-systems-54b109851969\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/uxdesign.cc\/everything-you-need-to-know-about-design-systems-54b109851969<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.invisionapp.com\/inside-design\/guide-to-design-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.invisionapp.com\/inside-design\/guide-to-design-systems\/<\/a><\/p>\n\n\n\n<h3 id=\"6-taking-content-for-granted-and-keeping-copy-for-the-end\" class=\"wp-block-heading\">#6 Taking Content for granted and keeping copy for the end<\/h3>\n\n\n\n<p>As designers, we can feel urged to insert \u201cdummy\u201d content or \u201cLorem ipsum\u201d to create quick designs. But, that\u2019s where it all starts. Assuming \u201ccopy\u201d can come in later \u2013 leaves you endlessly trying out graphical illustrations &amp; visual designs, without clear idea of what the central idea\/message of the page would be.<\/p>\n\n\n\n<p>We should always have a clear idea, what kind of content would the design carry. We should know all in and out about the website\/app\/brand, including who are we going to attract into the experience, through our content &amp; design.&nbsp;<\/p>\n\n\n\n<p>Designers need to be first convinced that the content can solve the user\u2019s problem.&nbsp;<\/p>\n\n\n\n<p>With the advancement of technology, content can be updated in real time. We need to design keeping in mind, sections &amp; pages can change dynamically at the speed of thought.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628823\/Lorem_ipsum_meme_UIUX_mistake.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"7-making-navigation-long-complicated-and-having-too-many-clicks\" class=\"wp-block-heading\"><strong>#7 Making navigation long, complicated and having too many clicks<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628827\/UIUX_autoparts_website.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>If you want to create a successful website\/application, you must design one that many people find&nbsp;<a href=\"https:\/\/blog.wurkhouse.com\/importance-website-navigation-best-practices\" target=\"_blank\" rel=\"noreferrer noopener\">easy to navigate<\/a>. Research says, people spend 1-2 mins on a website on an average, checking out about 2-3 pages maximum, before they choose to interact further or bounce.&nbsp;<\/p>\n\n\n\n<p>You can take a user on a sequential journey of 3-5 steps to complete a user goal, disclosing information as you progress. Or You can present information upfront in a certain hierarchical manner, and make choices always available for users.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628824\/UIUX_mistakes_to_avoid.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Here\u2019s a deep dive into Information Architecture:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.justinmind.com\/blog\/information-architecture-ux-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.justinmind.com\/blog\/information-architecture-ux-guide\/<\/a><\/p>\n\n\n\n<h3 id=\"8-using-fancy-fonts-dark-backgrounds-that-are-hard-to-read\" class=\"wp-block-heading\">#8 Using fancy fonts &amp; dark backgrounds that are hard to read<\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628813\/UIUX_tip.png\" alt=\"\" width=\"690\" height=\"129\"\/><\/figure>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/\" target=\"_blank\">Apple Human Interface Guidelines<\/a><\/p>\n\n\n\n<p>The fonts should be chosen depending on what kind of content your site\/app carries. A banking\/trading app for example \u2013 has a lot of numbers. A blog has a lot of text. Here\u2019s a helpful resource on how to choose a font:&nbsp;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/uxplanet.org\/7-things-to-remember-when-selecting-fonts-for-your-design-ec1e592266c5\" target=\"_blank\">https:\/\/uxplanet.org\/7-things-to-remember-when-selecting-fonts-for-your-design-ec1e592266c5<\/a><\/p>\n\n\n\n<p>Designers need to maintain consistent font treatment across the site\/app. In the picture below, you can see that there is a lack of uniformity in fonts, as well as the fact that it is not readable, which could be a turnoff for the user.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628825\/UIUX_1.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Another thing to consider here \u2013 is dark theme \/ white theme for your website; which controls how fonts are read easily on various devices. For long hours of continuous reading, low contrast screens may work well.&nbsp;<\/p>\n\n\n\n<p>\u201cI love Instagram\u2019s stylish, dark background looks\u201d \u2013 Almost everyone on Insta<\/p>\n\n\n\n<p>Web pages with extremely low contrasts or high contrasts \u2013 hurt the eyes. Dark backgrounds are fashionable as well, but they often have the same issues. The contrast must be tested.<\/p>\n\n\n\n<p>Unfortunately, not everyone has great vision and can discern tiny tints and colors. People with reduced eyesight, in fact, have difficulty reading writing that does not contrast with its surroundings. Men, in particular, are prone to color blindness, especially when it comes to discriminating reds from greens.<\/p>\n\n\n\n<p>\u201cBlack text on a white background is best, since the color properties and light are best suited for the human eye. That\u2019s because white reflects every wavelength in the color spectrum.\u201d<\/p>\n\n\n\n<p>Here\u2019s further read on is Dark mode better for your eyes:<br><a href=\"https:\/\/rxoptical.com\/eye-health\/is-dark-mode-better-for-your-eyes\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/rxoptical.com\/eye-health\/is-dark-mode-better-for-your-eyes\/<\/a><\/p>\n\n\n\n<p>Below is an example of a low contrast screen \u2013 that\u2019s hard on the eyes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628826\/color_ui_ux_mistakes.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Source:<a href=\"https:\/\/www.nngroup.com\/articles\/low-contrast\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>&nbsp;https:\/\/www.nngroup.com\/articles\/low-contrast\/<\/em><\/a><\/p>\n\n\n\n<h3 id=\"9-designing-long-forms-full-of-surprises-not-setting-expectations-well\" class=\"wp-block-heading\">#9 Designing long forms full of surprises, not setting expectations well<\/h3>\n\n\n\n<p>Forms are an important component of the&nbsp;<a href=\"https:\/\/www.justinmind.com\/blog\/web-form-design-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>; they are used from&nbsp; login, sign up to purchase, check out, among many other business critical things. As a result, it\u2019s critical to provide explicit instructions both before, during and after engaging with the form.<\/p>\n\n\n\n<p>Couple of best practices:<\/p>\n\n\n\n<ol>\n<li>If the form is too long, tell the user how long it can take. And why you are asking so many questions. Split it into logical pieces and display a progress bar to show the user where they are in the process. And what to expect next. Don\u2019t keep them guessing.<\/li>\n\n\n\n<li>If you want to indicate an error, don\u2019t only use colour. Always provide actionable feedback to make the process of making a correct input go more smoothly. And add, how this information will matter.<\/li>\n<\/ol>\n\n\n\n<p>Understand the eye movement of your users \u2013 how do they read a web page? Do they go from top to bottom (or) go zigzag?<\/p>\n\n\n\n<p>Here\u2019s a helpful resource on when to use a Zigzag pattern &amp; when to use F pattern.<br><a href=\"https:\/\/lineindesign.medium.com\/be-a-designer-who-can-also-help-with-writing-copy-2f4ea02a5646\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/lineindesign.medium.com\/be-a-designer-who-can-also-help-with-writing-copy-2f4ea02a5646<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628826\/user_behavior_using_heat_maps.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1627628823\/UIUX.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 id=\"10-not-looking-at-how-users-are-actually-using-the-design-noting-feedback\" class=\"wp-block-heading\">#10 Not looking at how users are actually using the design &amp; noting feedback<\/h3>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.getfeedback.com\/resources\/ux\/user-feedback-why-your-website-is-suffering-without-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">importance of user testing<\/a>&nbsp;in achieving high conversion rates cannot be overstated. While an organization\u2019s web designers, marketing, and sales personnel may have a solid notion of what visitors want or how the user experience will be, there is no alternative for having actual users evaluate your website and its performance, as well as incorporating their comments.<\/p>\n\n\n\n<p>Test. Test. Test.<\/p>\n\n\n\n<p>That\u2019s why at Codewave, we recommend a&nbsp;<a href=\"https:\/\/insights.codewave.com\/design-thinking-why-it-matters\/\" target=\"_blank\" rel=\"noreferrer noopener\">design-thinking approach to solving problems<\/a>, experimentally \u2013 and working in close feedback loops with users. Learn more about it here:&nbsp;<\/p>\n\n\n\n<h2 id=\"summing-it-up\" class=\"wp-block-heading\">Summing it up!<\/h2>\n\n\n\n<p>Hip, hip, hurray, now you know 10 items from our UI\/UX mistakes array. But it\u2019s not a complete list. There can be so many other subtle contextual design mistakes that even senior designers tend to commit. To minimize these UI\/UX bloopers, we highly recommend a proper&nbsp;<a href=\"https:\/\/codewave.com\/services\/design-thinking\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>design thinking led digital solution development process and team<\/em><\/strong><\/a>&nbsp;to take you from having an&nbsp;<strong>Idea to testing your MVP with real users, and then&nbsp;<\/strong><a href=\"https:\/\/codewave.com\/services\/digital-business-transformation\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>building a full-fledge app<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>So, what next?&nbsp;<\/p>\n\n\n\n<p>If you have an idea or if you already have a website\/app and wants us to audit\/<strong>revamp its design<\/strong>, feel free to&nbsp;<a href=\"https:\/\/codewave.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact our design &amp; development consultants<\/strong><\/a>. We shall be happy to help.<\/p>\n\n\n\n<p><em>Cheers to all the awesome designers!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Everything around us, has a&nbsp;form and function&nbsp;\u2013 creating an experience when we interact with it.&nbsp;User interface (UI)&nbsp;is the&hellip;\n","protected":false},"author":8,"featured_media":4505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"full","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[35,36],"tags":[168,90,169,170,171,172],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 UI\/UX mistakes, that make a website an angry garden salad<\/title>\n<meta name=\"description\" content=\"Do you want high retention and conversion rates for your digital assets? 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