{"id":4467,"date":"2021-08-04T07:48:01","date_gmt":"2021-08-04T07:48:01","guid":{"rendered":"https:\/\/codewaveinsdev.wpengine.com\/?p=4467"},"modified":"2024-01-18T09:41:07","modified_gmt":"2024-01-18T09:41:07","slug":"hospitality-digital-transformation-services","status":"publish","type":"post","link":"https:\/\/codewave.com\/insights\/hospitality-digital-transformation-services\/","title":{"rendered":"Scale Your Hospitality Business With Digital Transformation"},"content":{"rendered":"\n<p><strong>Hospitality<\/strong>&nbsp;and recreation businesses were one of the most hard hit in the COVID triggered economic turbulence. Restaurants, hotels, resorts, casinos, amusement parks, event venues, cruises, entertainment, and tourism-centric services were all equally struggling to keep the business afloat.&nbsp;<\/p>\n\n\n\n<p>And so, like&nbsp;<em>education, healthcare, retail, and BFSI<\/em>, the&nbsp;<strong>travel &amp; hospitality industry<\/strong>&nbsp;too is strategically embracing&nbsp;<strong>digital transformation technologies<\/strong>&nbsp;as means to&nbsp;<strong>faster recovery<\/strong>,&nbsp;<strong>business agility<\/strong>, and&nbsp;<strong>growth<\/strong>. In fact,&nbsp;<a href=\"https:\/\/www.researchgate.net\/publication\/351424459_COVID_19_The_catalyst_for_digital_transformation_in_the_hospitality_industry\"><strong>92% of Hotel managers<\/strong><\/a>&nbsp;admit that Covid has accelerated digital adoption among&nbsp;<em>hospitality<\/em>&nbsp;businesses.&nbsp;<\/p>\n\n\n\n<p><strong>Read this insight<\/strong>&nbsp;to find out HOW Data Science, AI\/ML, IoT, AR\/VR Automation, Blockchain, Voice tech, Cloud, Web 2.0, and Mobile based&nbsp;<strong>digital transformation<\/strong>&nbsp;technologies are enabling&nbsp;<strong>hospitality<\/strong>&nbsp;businesses to&nbsp;<\/p>\n\n\n\n<ul>\n<li>streamline business operations,&nbsp;<\/li>\n\n\n\n<li>offer customers greater convenience<\/li>\n\n\n\n<li>deliver personalized experiences<\/li>\n\n\n\n<li>boost accessibility of products &amp; services<\/li>\n\n\n\n<li>and subsequently improve their revenue &amp; profitability<\/li>\n<\/ul>\n\n\n\n<h2 id=\"so-how-do-you-transform-your-hospitality-business\" class=\"wp-block-heading\">So, how do you&nbsp;<a href=\"https:\/\/codewave.com\/industries\/travel-hospitality\"><strong>transform your hospitality business<\/strong><\/a>?<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1628052022\/hotel_cleaning_robots_hospitality_digital_transformation-min.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">softbankrobotics.com<\/figcaption><\/figure>\n\n\n\n<p>Before you hop-on to the&nbsp;<strong>digital transformation journey<\/strong>, it\u2019s important to plan and strategize your hotel digitization approach, set expected outcomes, and assign a realistic timeframe to achieve measurable goals.<\/p>\n\n\n\n<p><strong>Why, What, Who, How, When framework&nbsp;<\/strong>to help you in the decision making:<\/p>\n\n\n\n<ol>\n<li>Why are you&nbsp;<a href=\"https:\/\/codewave.com\/industries\/travel-hospitality\">digitizing your hospitality business<\/a>?<\/li>\n\n\n\n<li>What technological transformations can yield immediate, long-term, consistent results for you?<\/li>\n\n\n\n<li>Who would lead your&nbsp;<a href=\"https:\/\/codewave.com\/services\/digital-business-transformation\">digital transformation journey<\/a>?<\/li>\n\n\n\n<li>How are you going to implement relevant technologies on-ground?<\/li>\n\n\n\n<li>When do you expect to start seeing the results?<\/li>\n<\/ol>\n\n\n\n<p>Your answers would\/should be unique and relevant to your&nbsp;<strong>business<\/strong>,&nbsp;<strong>people<\/strong>,&nbsp;<strong>process<\/strong>, and&nbsp;<strong>culture<\/strong>, but here are some generic answers to these questions:<\/p>\n\n\n\n<h2 id=\"why-digital-transformation-in-hospitality\" class=\"wp-block-heading\">Why&nbsp;<a href=\"https:\/\/codewave.com\/industries\/travel-hospitality\">digital transformation in Hospitality<\/a>?<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1628052543\/Millenials_discover_hotels_hospitality_digital_transformation.png\" alt=\"\" style=\"width:600px;height:390px\"\/><figcaption class=\"wp-element-caption\">How millennials find hotels<\/figcaption><\/figure>\n\n\n\n<p>Let us look at certain hospitality focused&nbsp;<strong>technology trends&nbsp;<\/strong>underlining the need for digital transformation:<\/p>\n\n\n\n<ul>\n<li>Smartphones fuel&nbsp;<a href=\"https:\/\/financesonline.com\/hospitality-statistics\/\"><strong>43%<\/strong><\/a>&nbsp;of travel-related requests, and&nbsp;<a href=\"https:\/\/financesonline.com\/hospitality-statistics\/\"><strong>23%<\/strong><\/a>&nbsp;of logistics related searches.<\/li>\n\n\n\n<li><a href=\"https:\/\/financesonline.com\/hospitality-statistics\/\"><strong>25% of CEOs<\/strong><\/a><strong>&nbsp;<\/strong>in the hospitality industry believe that AI would be re-shaping how the industry operates.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotelmanagement.net\/tech\/millennials-are-choosing-hotels-based-social-media-tech\">80% millennials<\/a>&nbsp;find hotels using Google, and&nbsp;<strong>49% abandon<\/strong>&nbsp;a hotel booking if they can\u2019t instantly book the hotel.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hotelmanagement.net\/tech\/millennials-are-choosing-hotels-based-social-media-tech\">73% millennials<\/a>&nbsp;check social-media of hotels, and&nbsp;<strong>33% abandon booking<\/strong>&nbsp;if the hotel does not have any social accounts.<\/li>\n\n\n\n<li>Hotels using 3D and\/or&nbsp;<strong>virtual tours<\/strong>&nbsp;drive&nbsp;<a href=\"https:\/\/financesonline.com\/hospitality-statistics\/\"><strong>135% revenue growth<\/strong><\/a>.<\/li>\n<\/ul>\n\n\n\n<p>These stats are proof that hospitality companies of the future are today investing in digital<strong>&nbsp;transformation technologies,<\/strong>&nbsp;and some stats do highlight the risks of ignoring evolving market demands.<\/p>\n\n\n\n<ol>\n<li>Seamless interconnectivity and accessibility of your products and services can&nbsp;<strong>boost your revenue<\/strong>, and scale sustainably.&nbsp;<\/li>\n\n\n\n<li>Parallely, a small friction in payment gateway, website usability issues, poor app user experience, and inactive social accounts translate into<strong>&nbsp;<\/strong>unhappy customers, negative word of mouth,&nbsp;<strong>loss of business<\/strong>, and revenue.<\/li>\n<\/ol>\n\n\n\n<p>Having answered the&nbsp;<strong>WHY<\/strong>, it\u2019s time to explore&nbsp;<strong>WHAT<\/strong>&nbsp;hospitality digitisation opportunities could help you positively influence your business? In this section itself we shall also touch on&nbsp;<strong>WHO<\/strong>&nbsp;and&nbsp;<strong>HOW<\/strong>&nbsp;too.<\/p>\n\n\n\n<p>A word of caution, not every digitization effort is successful. Big enterprises like GE, Proctor &amp; Gamble\u2019s had a&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/30\/companies-that-failed-at-digital-transformation-and-what-we-can-learn-from-them\/\">bitter start with digital transformation<\/a>. We discuss more on this in the later sections. Do read it.<\/p>\n\n\n\n<h2 id=\"5-actionable-tips-for-hospitality-digital-transformation\" class=\"wp-block-heading\">5 Actionable Tips For&nbsp;<a href=\"https:\/\/codewave.com\/industries\/travel-hospitality\">Hospitality Digital Transformation<\/a><\/h2>\n\n\n\n<ol>\n<li><a href=\"https:\/\/codewave.com\/services\/cloud-web-mobility\">Mobile &amp; web app for the hospitality sector<\/a><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1628052850\/hospitality_digital_transformation_hotel_web_app_developmentt-min.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Hyatt<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s BASIC for hotels of the future to have a web and mobile presence with following app features:<\/p>\n\n\n\n<ul>\n<li>discover hotel room availability and amenities<\/li>\n\n\n\n<li>book accommodations<\/li>\n\n\n\n<li>special offers &amp; discount updates<\/li>\n\n\n\n<li>loyalty points<\/li>\n\n\n\n<li>book air tickets<\/li>\n\n\n\n<li>book airport pick up and drop taxis<\/li>\n\n\n\n<li>hotel directions, map features<\/li>\n\n\n\n<li>push notifications<\/li>\n\n\n\n<li>contactless check in and check out<\/li>\n\n\n\n<li>text concierge for a service request<\/li>\n\n\n\n<li>reserving restaurant tables&nbsp;<\/li>\n\n\n\n<li>weather updates<\/li>\n\n\n\n<li>rebook favorites<\/li>\n\n\n\n<li>nearby events, upcoming festivals, cultural updates, etc.<\/li>\n<\/ul>\n\n\n\n<p><strong>How do you build an app for your hotel chain?<\/strong><\/p>\n\n\n\n<p>There are two major platforms where the world today spends hours on a daily basis-<strong>&nbsp;android, iOS<\/strong>. A big chunk especially business people and gamers spend a number of hours on the web too via laptops\/desktops. Having a mobile app and web application will&nbsp;<strong>boost visibility<\/strong>&nbsp;of your business, as well as<strong>&nbsp;build customer loyalty<\/strong>,&nbsp;<strong>enhance conversion rates<\/strong>, etcetera.&nbsp;<\/p>\n\n\n\n<p>You have two options here:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/codewave.com\/services\/cloud-web-mobility\"><strong>Build a cross-platform application<\/strong><\/a><strong>&nbsp;<\/strong>using&nbsp;<a href=\"https:\/\/insights.codewave.com\/react-native-for-cross-platform-mobile-application-development\/\">react-native<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/insights.codewave.com\/reactnative-vs-flutter-to-build-your-cross-platform-mobile-app-in-2020\/\">flutter<\/a>&nbsp; i.e., code once for android\/iOS, and deploy it in the cloud, integrate usable components to render web applications, and PWAs too.<\/li>\n\n\n\n<li><a href=\"https:\/\/codewave.com\/services\/digital-business-transformation\">Build&nbsp;<strong>native apps<\/strong><\/a>&nbsp;using Java, Kotlin, Swift, C#, microservices, etcetera<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;&nbsp;&nbsp; For web app development, consider&nbsp;<a href=\"https:\/\/insights.codewave.com\/mern-stack-development\/\">MERN stack<\/a><\/p>\n\n\n\n<p><strong>What could be a gamechanger step?<\/strong><br><em>Build your apps with the&nbsp;<\/em><a href=\"https:\/\/codewave.com\/services\/design-thinking\"><em>design thinking approach<\/em><\/a><em>, using agile workflow and technologies.<\/em><\/p>\n\n\n\n<ol start=\"2\">\n<li><a href=\"https:\/\/codewave.com\/services\/iot-sensing-tech-and-edge-tech\">IOT &amp; Edge<\/a><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1628053040\/hospitality_digital_transformation_hotel_voice_tech_development-min.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Wynn Resorts<\/figcaption><\/figure>\n\n\n\n<p>Smart embedded devices enables guests in<\/p>\n\n\n\n<ul>\n<li>Keyless check in into the hotel\/venue<\/li>\n\n\n\n<li>Keyless entrance in the hotel room using RFID, mobile app, or facial recognition<\/li>\n\n\n\n<li>Real-time multilingual translation using NLP powered devices&nbsp;<\/li>\n\n\n\n<li>Control room temperature, smart TVs, curtains &amp; drapes, cleaning robots, etcetera<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/skift.com\/2016\/12\/15\/wynn-las-vegas-bets-big-on-amazon-echo-and-voice-activated-rooms\/\">Wynn Resorts has voice-activated its 4700+ hotel rooms<\/a>&nbsp;with Amazon Echo to enhance their services and deliver a frictionless voice-experience to the guests.<\/p>\n\n\n\n<p>Why did we emphasize on&nbsp;<a href=\"https:\/\/codewave.com\/services\/design-thinking\"><strong>design thinking led app development<\/strong><\/a><strong>&nbsp;<\/strong>approach in the previous section?<\/p>\n\n\n\n<p>Millennials and gen-Z might be naturally comfortable interacting with smart rooms using their phones, but others (older people) would need a very intuitive user interface to smoothly use these touch\/voice apps. So, when you are bringing intelligence to the edge and&nbsp;<a href=\"https:\/\/codewave.com\/services\/iot-sensing-tech-and-edge-tech\"><strong>developing IoT solutions<\/strong><\/a>, do adhere to the design thinking principles.<\/p>\n\n\n\n<ol start=\"3\">\n<li>Delivering Immersive Experience,&nbsp;<strong>Virtual reality (VR), augmented reality(AR), 3D tours<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1628053867\/virtual_reality_hospitality.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">istock photo<\/figcaption><\/figure>\n\n\n\n<ul>\n<li>Creating&nbsp;<em>\u201cI wish to be there\u201d<\/em>,&nbsp;<em>\u201cI wish to experience this\u201d<\/em>&nbsp;is the feeling that most travel ad campaigns yearn to achieve.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/youtu.be\/r4ce7nYJvS0\">Using VR tours<\/a>, hotels are empowering guests to try the experiences before they buy it. VR powered 3D tours, and augmented reality enables hospitality businesses to engage guest\u2019s touch, sight, and audio sensory organs and deliver an immersive experience.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.revfine.com\/augmented-reality-hospitality-industry\/\">The Hub Hotel, UK uses AR<\/a>&nbsp;to allow guests to point their phone camera to a map available in their rooms and find more info about the location, as well as plan visits, etcetera.&nbsp;<\/li>\n\n\n\n<li>You too can&nbsp;<a href=\"https:\/\/codewave.com\/services\/cloud-web-mobility\">develop marker-based or location-based AR applications<\/a>&nbsp;to lure and deliver value to your customers.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\">\n<li><a href=\"https:\/\/codewave.com\/services\/artificial-intelligence-and-machine-learning\">Chatbots and AIML<\/a><\/li>\n<\/ol>\n\n\n\n<ul>\n<li><a href=\"https:\/\/codewave.com\/services\/customer-journey-redesign-cx-improvement\"><strong>CX<\/strong><\/a>&nbsp;and streamlining business operations are two major goals of hospitality companies flexing AIML capabilities.&nbsp;<\/li>\n\n\n\n<li><strong>Chatbots<\/strong>&nbsp;can be virtual concierge for your guests, and help them find all the info or request a service from anywhere, anytime.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/codewave.com\/services\/artificial-intelligence-and-machine-learning\"><strong>Artificial intelligence &amp; Machine learning<\/strong><\/a>&nbsp;algorithms can be used for intelligent, targeted and personalized marketing, afterall 80% of customers love it when brands offer personalised deals.&nbsp;<\/li>\n\n\n\n<li>Also,&nbsp;<strong>predictive analytics<\/strong>&nbsp;algorithms can be used for forecasting demand and supply i.e., room availability, food, etcetera.&nbsp;<\/li>\n\n\n\n<li><strong>AI-enabled smart rooms<\/strong>&nbsp;can auto turn off room lights and smart TVs when guests leave the room to save power and&nbsp;<strong>offer sustainable and environment friendly accommodation<\/strong>.<\/li>\n\n\n\n<li>Explore how our intervention can help you iteratively&nbsp;<a href=\"https:\/\/codewave.com\/services\/artificial-intelligence-and-machine-learning\">build AIML solutions to help you accelerate innovation and growth<\/a>.<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\">\n<li><a href=\"https:\/\/codewave.com\/services\/process-automation\">Facial Recognition, Beacon Technology<\/a><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/codewavetechnologies\/image\/upload\/q_auto:eco\/v1628053289\/hospitality_digital_transformation_hotel_face_recognition-min.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">istock photo<\/figcaption><\/figure>\n\n\n\n<ul>\n<li>Recognising guest faces by human security guards has been a slow and often erratic process if the same guest has to verify their identity and furnish documents multiple times.&nbsp;<\/li>\n\n\n\n<li>Facial recognition technology solves the check-in and guest verification process. Both facial recognition and bluetooth powered beacon technology can be utilised independently for keyless room entrance, check in, and payments.&nbsp;<\/li>\n\n\n\n<li>For instance, when the guest is in a close vicinity to his\/her room, beacon bluetooth tech detects guest\u2019s presence and sends a key-code to their phone for a keyless entrance, using mastercard facial recognition guests can authorize a payment.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"how-shall-you-start-your-digital-transformation-journey\" class=\"wp-block-heading\">How shall you&nbsp;<a href=\"https:\/\/codewave.com\/services\/digital-business-transformation\">start your digital transformation journey<\/a>?<\/h2>\n\n\n\n<ol>\n<li>You don\u2019t need to do everything at once. We recommend hospitality enterprises to begin with&nbsp;<a href=\"https:\/\/codewave.com\/services\/cloud-web-mobility\">developing a mobile\/web app<\/a>, and a chatbot that scores high on intuitiveness, usability, scalability, security, performance, empathy, diversity, design and aesthetics.<\/li>\n\n\n\n<li>Next, you can focus on\u00a0<a href=\"https:\/\/codewave.com\/services\/ai-and-machine-learning-Development-Company\/\">building AIML capabilities<\/a>\u00a0to take intelligent data-led, evident-based decisions.<\/li>\n\n\n\n<li>Thereafter, based on need and goals,\n<ul>\n<li>You can transition into a completely smart hotel by&nbsp;<a href=\"https:\/\/codewave.com\/services\/iot-sensing-tech-and-edge-tech\">incorporating IoT into your business<\/a>, Facial recognition, Beacon capabilities, or<\/li>\n\n\n\n<li>You can level up your marketing efforts by banking on VR and AR led hyper-personalised marketing.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 id=\"should-you-develop-an-in-house-capability-or-outsource-tech-muscles\" class=\"wp-block-heading\">Should you develop an in-house capability or&nbsp;<a href=\"https:\/\/www.codewave.com\/\">outsource tech muscles<\/a>?<\/h2>\n\n\n\n<p><strong>Outsource<\/strong>.&nbsp;<\/p>\n\n\n\n<p>No, we\u2019re not recommending this because we\u2019re into IT outsourcing.&nbsp;<\/p>\n\n\n\n<p>You go to any result-driven consultant or leader, for a hospitality business they would always recommend first&nbsp;<a href=\"https:\/\/www.codewave.com\/\"><strong>outsourcing<\/strong><\/a>&nbsp;and then if need be, go in-house.&nbsp;<strong>Hyatt<\/strong>&nbsp;and several other<strong>&nbsp;hotel chains<\/strong>&nbsp;are already outsourcing. Check out some of our&nbsp;<a href=\"https:\/\/codewave.com\/industries\/travel-hospitality\">travel &amp; hospitality<\/a>&nbsp;related&nbsp;<a href=\"https:\/\/works.codewave.com\/\">works<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/casestudies.codewave.com\/\">casestudies<\/a>&nbsp;as well.<\/p>\n\n\n\n<h2 id=\"summing-it-up\" class=\"wp-block-heading\">Summing it up!<\/h2>\n\n\n\n<p><a href=\"https:\/\/codewave.com\/services\">Build data, design, and empathy led web\/mobile solutions, chatbots, AIML solutions, and IoT powered smart hotels<\/a>. Industries are converging and so are technologies and platforms. Focus on investing in agile technologies, and avoid getting locked in with a platform vendor. The Hotels of the future are investing in to innovate faster and beat the competition, you must also start exploring these at the earliest to avoid being left behind. Innovate with resiliency, agility, and enhance your offerings to your guests.&nbsp;<\/p>\n\n\n\n<p>At Codewave, we have worked on&nbsp;<a href=\"https:\/\/codewave.com\/\">300+ design thinking led digital transformation projects<\/a>&nbsp;across&nbsp;<strong>12+ industries<\/strong>&nbsp;over the past&nbsp;<strong>8 years<\/strong>. We have seen companies skyrocket, and we have also seen some companies going south.&nbsp;<\/p>\n\n\n\n<p>Our best tip for you to&nbsp;<a href=\"https:\/\/www.codewave.com\/\">successfully implement digital transformation technologies<\/a>&nbsp;would be to put the customer at the centre of all your solutions, humanize your digital solutions, and adhere to the best practices.<\/p>\n\n\n\n<p>You can always&nbsp;<a href=\"https:\/\/codewave.com\/contact\">find us here<\/a>&nbsp;to start a conversation on digitally transforming your hospitality business, to discuss humanizing designs, and agile company culture.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questionsfaqs\" class=\"wp-block-heading has-background\" style=\"background-color:#fed330\">Frequently Asked Questions(FAQs)<\/h2>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>What is digital transformation in the hospitality industry?<\/strong><\/summary><div class=\"gb-accordion-text\">\n<p>Digital transformation in the hospitality sector is about digitisation of the processes, and training the internal team to be tech-savvy. This can bring in better traffic &amp; revenue, reduce operational costs, improve customer experiences, and bolster your brand presence.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>What are future digital technologies for hospitality?<\/strong><\/summary><div class=\"gb-accordion-text\">\n<p>IoT &amp; edge intelligence, Extended reality (XR), Facial Recognition, Beacon, Chatbots, AI\/ML are the top promising future digital technologies for the hospitality sector.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>Why Digital is very important to the hospitality industry?<\/strong><\/summary><div class=\"gb-accordion-text\">\n<p>As discussed in the insight, a majority of travel-related service requests and orders are coming in through digital channels (yes, more than 50%). Not just that, users won&#8217;t engage with your hotel if the accessibility is poor. 80% of millennials are using Google to find a hotel. Again, a majority of these users abandon the app if they can&#8217;t reserve their table\/room\/experience instantly. Digital is a must for hospitality organizations if they want to stay relevant.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>How does technology affect the hospitality industry?<\/strong><\/summary><div class=\"gb-accordion-text\">\n<p>Technology is enabling hospitality businesses to innovate faster, be agile and accessible, and optimize their revenue &amp; profits.<\/p>\n<\/div><\/details><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What is digital transformation in hospitality industry?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Digital transformation in the hospitality sector is about digitisation of the processes, and training the internal team to be tech-savvy. 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