Real Estate

Technology is reshaping the real estate business with enriching user experience with increase in transparency, speed and marketing between buyers and sellers.

THE FUTURE AS WE SEE IT

Technology is amplifying the user experience in the real estate industry. Its changing the way real-estate is delivered to buyers, renters and investors. Buyers can have the virtual reality of walking in the model house they are planning to buy. The traditional way of newspaper advertisement and face to face meeting has been reduced. Mobile applications have bought greater impact on brokerage, advertisement,marketing and paper works involved for agents. Some of the Apps has made searching of the property of your choice easier.

27% of agents spent $501-$2000 on technology in the last year as per NAR’s survey. Indicates the real estate agents are adopting the latest techniques and trends.

53% of buyers use the web as per a report on consumer trends , this helps in cheaper marketing and advertisement.

54% of homeowners who are in the market to sell would buy smart home technology to speed up the sale.

OPPORTUNITIES
Google Tech:
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GCI (Google Cultural Institute lab) and Google Cardboard are two technological that can be used to enrich customer experience in real estate. User can have a closer look at the property they wish to buy.

Example:Google Cardboard gives the virtual reality of walking in the house you are planning to buy. CGI will help zooming into the various details of house to have a closer look at it.

Drones
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The real-time user experience of projects helps in better marketing and advertisement. Drones helps in creating aerial video or photo of the reality project to create amazing user experience.

Example:Using a modern ready-to-fly camera drone like the Phantom 4, we can create dramatic shots combined with GPS enabled feature to give rich user experience.

Smart Homes:
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Smart homes is changing the real estate industry by giving the user convenience to control all the electronic devices at home through their smartphones. Ability to watch security cameras from smartphone has increased the security.

Example:Smart Home devices also can let you monitor the safety of your home, unlock doors to friends for temporary access and even turn your regular appliances “smarter”.

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