Technology is blurring the divide between television and other mediums, creating an integrated content consumption experience for people, irrespective of the medium, content is delivered.
In a digital first world, where businesses have more information and context about the consumer, changing lifestyle preferences and reading / television habits, media businesses (through smart bot apps) can serve content that’s of interest to the user, in the most simple way. For example – users can just speak into the phone, asking for a specific update, to see trending articles, videos and get recommendations on following events / places and people.
Example:Facebook recently opened their Messenger bot platform. TechCrunch has innovated in the news bot space. These news bots have found new ways to automatically push the latest headlines to users based on their interests and search history.
With the rise of many online platforms, consumers are empowered to report a news, share a story and stream live videos from a location (facebook live, youtube live etc). Like how wikipedia pages are moderated / corrected by users, quora answers are upvoted or downvoted by the users, all authors / posts would be rated by the people consuming it. Online marketplaces for content creators and freelance journalists, enable more people to participate in the economy by enabling them to easily find opportunities, respond to it by easily uploading their work and be fairly compensated for it.
Example:A tourist at a specific location, at a specific time, watching a live concert by tribal artists – can live stream it, so people across the globe can experience it through VR (just like how they’d experience it in the moment). Trending technologies have made realtime reporting and sharing possible, which puts power in the hands of people and opens new opportunities for the industry.