Category: Codewave’s Stories

I’m Shweta in the 3rd month of being a Codewaver. In the Codewave family, I found a place of work that I can call my second home without hesitation. I don’t believe in piling up the good stuff within me, so here I am sharing my experience.

It was a bright sunny morning and the first day of my professional career at Codewave. I dressed up very well in formals with my notepad and pen intact. I was in a perception of companies starting at 9 am and working till 6 pm, I wanted to be on time, so started early and rushed to office at 8.45 am. Took a long breath because I have won the battle of Bangalore traffic and reached on time!

Culture shock

As soon I entered I was shocked! I saw a guy relaxing on a bean bag. Few of them playing Table tennis. I saw couple of guys wearing shorts as if they are at home. Some of them sitting in the round table and working in a group, discussing problems and solving them.

I moved around and shook hands with one of the employees and asked, “Where is my cube? Where do I sit and work?”. She passed on a smile and said, you are welcome to sit anywhere you wish to sit and work. My assumption of Codewave having larger cubicles and separate office rooms all went wrong.

Meanwhile I had got all the papers ready for the HR formalities to be done and was waiting for Vidhya and Abhijith, founders of Codewave. They entered in a very simple gesture and gave a very warm welcome to me with a smiling face. Again, my perception of CEO’s being very serious and strict was put down. I handed over all the documents to Vidhya, she said, “At Codewave we don’t just look at the past to judge, we’re keen to see what talent and ideas one could bring from their life experience.” Trust me I was sensing a different culture then what I heard and read about IT companies on social media and from my friends.

Pursuit of excellence and trust

Days passed on, I got used to the culture of Codewave. I was given the roadmap for the projects I need to complete, with not too strict deadlines. I believe this is the belief that Codewave keeps in its employees that they will always complete the projects on time with maximum productivity and in their own unique ways. One thing that contributes to our high level of diversity is the way we hire.

I was reminded about the saying from Bill Gates –
“I will always hire the lazy person to do a difficult job. Because he will always find an easy way to do it”.

Codewave has a unique way of interview process where your skills are tested. The team looks for passion, attitude, honesty and humility in people.

We believe in keeping our organization as flat as possible to leverage the full potential of our diversity. I felt like more of being in a place where I can showcase my talent and apply all my knowledge to give the best to the company.

ratna mary at codewave leadership cafe


Trust me, CEO of the company sits besides us and works alongside of us. There is no manager, everyone is a leader! There is no hierarchy in the company, its a flat structure. You need not wait for a year long to get the review from your lead / mentor. Everyone in the company can review one another, you can ask for a review or give a review on daily basis. All these are done through “Peerly” app developed in-house by Codewave .

Peerly is a feedback tool which helps in giving constructive and genuine feedback between peers in codewave. Peerly helps peers to evaluate fellow team members based on five parameters i,e Dependability, Competence, Ownership, TeamPlay and Impact.

ratna mary at codewave leadership cafe

ratna mary at codewave leadership cafe

We had Ratna Mary, fondly called the “tea aunty” join us today for a candid talk on her thriving 21 year business, the journey, life experiences and insights. Starting from 5 cups of tea to serving 500 cups a day, she is loved by everyone in the neighbourhood for her spirit to serve and attention to detail.

She exudes love for life, even on days she is not feeling well, asks everyone she meets ‘how are you doing’ and feels great knowing to speak 5 different languages. Few highlights from her inspiring talk and Q&A.

What drives you to do this?

RM: People. In all these years, I’ve never lost a customer or had anyone say my tea or coffee had less milk. They loved having me in their lives everyday as much as I did. There were always some people who would not pay, but money would always come in from somewhere else, to keep me going. I’d always buy tea, coffee and sugar in bulk, I could never think of waking up and not making tea for so many people.

What according to you is the most important thing in running a business?

RM: Trust people. Be soft, however the other person is. Don’t get angry or hurt someone for money. Say it’s alright and let it go. You will get money from somewhere else. Just keep doing your thing, from all your heart.

What do you consider your biggest achievement?

RM: I never had any support in my life, had to raise two children, pay for my son’s education and get my daughter married. I would carry flasks on my own to sell tea. My husband did not contribute a single penny for my daughter’s wedding. I managed to meet my family needs, yet doing the best I could in business.

Is money important?

RM: Yes it is. But never more than people. I managed to save 30,000 rupees every month, fund my son’s education and got my daughter married. I never counted money, but I always had enough to meet my needs. My daughter wonders, I never went to school in life, but am earning double the money than her, being self employed and serving people affectionately for more than 20 years. I believe in helping people rich or poor in whatever ways I can.

Did you think of having your own shop after few years?

RM: Yes, I have bought a small space near electronic city. I plan to have a shop for tea, coffee and fast food. It is difficult to stop taking tea to everyone suddenly, it will be a gradual, slow transition.

cafe myodo customer happiness codewave

Our friends from Cafe’ Myodo dropped by to say hello and shared some donut love! We’re launching their official website next week, we wish the Myodo team a great journey ahead.

‪#‎CustomerLove‬ ‪#‎YummyDonuts‬ ‪#‎CafeMyodo‬

codewave leadership cafe

Another spectacular evening at office yesterday with some fascinating talks! We had everyone share about a ’cause’ they felt deeply for, with a personal story and how they hoped to bring change. Quoting their own life experiences, people shared thoughts on problems we have today that are globally relevant, bringing focus to things we can do in our capacity with a slightly different perspective; like taking care of the elderly, minimizing food wastage, making technology ‘accessible’ for people with poor eye sight, supporting the government for making basic health diagnostics free for all and many more. Every one of them, candid and natural, uniquely influential in their own ways and shining in their light.

We decided to call it the Codewave Leadership Cafe’.

Vinay won our hearts with a soul stirring talk about the lack of care & affection we give people and lives that are connected to us in some way, starting from our own families.

“Money doesn’t matter, it’s all in showing a little care & affection”, moved us all deeply in ways we hadn’t imagined; making it a truly special moment for all us.

What do you do when you have a great story to tell and any number of slides could fall short?

We couldn’t wait any longer with that thought and decided to make our first video about us, how we’ve made a difference and what potential we bring – a culmination of sorts, of an epic 2 year journey.

We’ve had inspiring stories of hope, of rising and of team spirit; we’re continuously working on sharing them with the world.

Yet another milestone for Codewave, being recognized as one of the most promising IT services companies in India, for providing keen design and development services, focusing on mobile and web technologies.
Full story on CIO Review here.

Being a services company constantly pushes us to be more organized, engage usefully, assist proactively and build relationships of trust.


Every app we build, evolves through various stages of care; from wireframing to launch. Over a period of time, we’ve adopted certain everyday practices, close fit to our environment & culture that enable us to work inclusively and take the customer with us on an engaging journey.

“Realize that everything connects to everything else.” – Leonardo da Vinci

There’s quite something about how our team formed and grew. Neither by plan, nor by accident; it just happened organically with people and connections! What’s incredible is the power of connection and how we’re all connected.

codewave connection graph

This fundamental thing, of being human, feeling connected and working as one team for something larger than ourselves, pushes us to be our best and go the extra mile.

We just launched a landing page for, to help them with online conversions on their paid SEM campaign (search engine marketing campaign) and saw a storming increase in conversions from 0.5% to 23% with our new design, starting the first day of the campaign.

Here is how the page looked before and after.

design that just works

“Initially, I had apprehensions about Codewave’s working & approach towards Landing Page Design for Adword’s campaigning. But after I saw instant improvements in Lead’s conversions I was proven wrong. First Time I felt happy to be proven wrong!” – Nilesh, Founder,

We’re extremely glad that our effort and attention to detail paid off, resulting in more business for, with the entire project delivered in less than a week.

We also gave a simple CMS (content management system) to the person at Rocket running the ad campaign, so he could easily change the headline and other content on the page to match the ad line, to ensure high relevance for the user seeing the ad, clicking on it and subsequently landing on the page.

Considering every click to the page came at a huge cost (specially for hot keywords related to stock market trading), we were extra careful with the visuals, navigation, actions and page speed that contributed to overall user experience on the page.

Here is the live link to the page featured on Google Ads.

Codewave’s website nominated for CSS REEL awards

Who gets to be a CSS REEL Nominee? Websites that demonstrate high levels of creativity, originality and overall design competence are nominated by CSS REEL. We’re thrilled to share that our very own company website is nominated by CSS REEL for the best website awards.

If you loved our website too, vote for us!


Codewave turns one this month, leaving behind for us an inspiring graph of growth, stories of rapport and a nimble team ready for tomorrow. It’s been a fulfilling year serving the planet in our own ways and what’s made it possible is our people; a passionate team and an encouraging work environment we’ve happened to create together. Today we’re proud to have a work culture refreshingly unique to Codewave and a distinct “Codewaver” spirit that reflects in everything we do and the way we do.

From a couch to a few thousand square feet office, what’s been fuelling our growth is our passion to build apps people love to see and touch.

“I was amazed at how the client reacted when they saw what we built” – Nagesh, Codewaver

“It makes me proud to show stuff I build to my family and friends” – Praveen, Codewaver

Rising higher,
The Codewave team