Category: codewave’s journey

I’m Shweta in the 3rd month of being a Codewaver. In the Codewave family, I found a place of work that I can call my second home without hesitation. I don’t believe in piling up the good stuff within me, so here I am sharing my experience.

It was a bright sunny morning and the first day of my professional career at Codewave. I dressed up very well in formals with my notepad and pen intact. I was in a perception of companies starting at 9 am and working till 6 pm, I wanted to be on time, so started early and rushed to office at 8.45 am. Took a long breath because I have won the battle of Bangalore traffic and reached on time!

Culture shock

As soon I entered I was shocked! I saw a guy relaxing on a bean bag. Few of them playing Table tennis. I saw couple of guys wearing shorts as if they are at home. Some of them sitting in the round table and working in a group, discussing problems and solving them.

I moved around and shook hands with one of the employees and asked, “Where is my cube? Where do I sit and work?”. She passed on a smile and said, you are welcome to sit anywhere you wish to sit and work. My assumption of Codewave having larger cubicles and separate office rooms all went wrong.

Meanwhile I had got all the papers ready for the HR formalities to be done and was waiting for Vidhya and Abhijith, founders of Codewave. They entered in a very simple gesture and gave a very warm welcome to me with a smiling face. Again, my perception of CEO’s being very serious and strict was put down. I handed over all the documents to Vidhya, she said, “At Codewave we don’t just look at the past to judge, we’re keen to see what talent and ideas one could bring from their life experience.” Trust me I was sensing a different culture then what I heard and read about IT companies on social media and from my friends.

Pursuit of excellence and trust

Days passed on, I got used to the culture of Codewave. I was given the roadmap for the projects I need to complete, with not too strict deadlines. I believe this is the belief that Codewave keeps in its employees that they will always complete the projects on time with maximum productivity and in their own unique ways. One thing that contributes to our high level of diversity is the way we hire.

I was reminded about the saying from Bill Gates –
“I will always hire the lazy person to do a difficult job. Because he will always find an easy way to do it”.

Codewave has a unique way of interview process where your skills are tested. The team looks for passion, attitude, honesty and humility in people.

We believe in keeping our organization as flat as possible to leverage the full potential of our diversity. I felt like more of being in a place where I can showcase my talent and apply all my knowledge to give the best to the company.

ratna mary at codewave leadership cafe


Trust me, CEO of the company sits besides us and works alongside of us. There is no manager, everyone is a leader! There is no hierarchy in the company, its a flat structure. You need not wait for a year long to get the review from your lead / mentor. Everyone in the company can review one another, you can ask for a review or give a review on daily basis. All these are done through “Peerly” app developed in-house by Codewave .

Peerly is a feedback tool which helps in giving constructive and genuine feedback between peers in codewave. Peerly helps peers to evaluate fellow team members based on five parameters i,e Dependability, Competence, Ownership, TeamPlay and Impact.

ratna mary at codewave leadership cafe

top 100 Asia award winner

Red Herring announced its Top 100 award in recognition of the leading private companies from Asia, celebrating these startups’ innovations and technologies across their respective industries.

Red Herring’s Top 100 Asia list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Google, Facebook, Kakao, Twitter, Rakuten,, Xiaomi and YouTube would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Asia to the Top 100 Winners. We believe Codewave Technologies embodies the vision, drive and innovation that define a successful entrepreneurial venture. Codewave should be proud of its accomplishment, as the competition was as strong as ever.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Asia.

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums, including print, online and exclusive events worldwide. Red Herring provides an insider’s view and access to the global innovation economy, identifying new and innovative technology companies and entrepreneurs.

codewave leadership cafe

Another spectacular evening at office yesterday with some fascinating talks! We had everyone share about a ’cause’ they felt deeply for, with a personal story and how they hoped to bring change. Quoting their own life experiences, people shared thoughts on problems we have today that are globally relevant, bringing focus to things we can do in our capacity with a slightly different perspective; like taking care of the elderly, minimizing food wastage, making technology ‘accessible’ for people with poor eye sight, supporting the government for making basic health diagnostics free for all and many more. Every one of them, candid and natural, uniquely influential in their own ways and shining in their light.

We decided to call it the Codewave Leadership Cafe’.

Vinay won our hearts with a soul stirring talk about the lack of care & affection we give people and lives that are connected to us in some way, starting from our own families.

“Money doesn’t matter, it’s all in showing a little care & affection”, moved us all deeply in ways we hadn’t imagined; making it a truly special moment for all us.

What do you do when you have a great story to tell and any number of slides could fall short?

We couldn’t wait any longer with that thought and decided to make our first video about us, how we’ve made a difference and what potential we bring – a culmination of sorts, of an epic 2 year journey.

We’ve had inspiring stories of hope, of rising and of team spirit; we’re continuously working on sharing them with the world.

Yet another milestone for Codewave, being recognized as one of the most promising IT services companies in India, for providing keen design and development services, focusing on mobile and web technologies.
Full story on CIO Review here.

Being a services company constantly pushes us to be more organized, engage usefully, assist proactively and build relationships of trust.


Every app we build, evolves through various stages of care; from wireframing to launch. Over a period of time, we’ve adopted certain everyday practices, close fit to our environment & culture that enable us to work inclusively and take the customer with us on an engaging journey.

“Realize that everything connects to everything else.” – Leonardo da Vinci

There’s quite something about how our team formed and grew. Neither by plan, nor by accident; it just happened organically with people and connections! What’s incredible is the power of connection and how we’re all connected.

codewave connection graph

This fundamental thing, of being human, feeling connected and working as one team for something larger than ourselves, pushes us to be our best and go the extra mile.

codewave powering startups

Got the next big idea and wondering where to start? Grab your notes & sketches. Let’s put together something that works.

Get an awesome prototype for your startup idea – web, mobile or cloud, in just 4 weeks.
More details here:


Codewave turns one this month, leaving behind for us an inspiring graph of growth, stories of rapport and a nimble team ready for tomorrow. It’s been a fulfilling year serving the planet in our own ways and what’s made it possible is our people; a passionate team and an encouraging work environment we’ve happened to create together. Today we’re proud to have a work culture refreshingly unique to Codewave and a distinct “Codewaver” spirit that reflects in everything we do and the way we do.

From a couch to a few thousand square feet office, what’s been fuelling our growth is our passion to build apps people love to see and touch.

“I was amazed at how the client reacted when they saw what we built” – Nagesh, Codewaver

“It makes me proud to show stuff I build to my family and friends” – Praveen, Codewaver

Rising higher,
The Codewave team

Codewave launches Circuit9 to win big bang awards 2013

The first website, the first milestone, the first recognition is invaluable to Codewave, for many reasons. Our first launch, was a corporate website for Circuit9, a creative ad agency. One of the things about doing a corporate website is that you’ve got to be extremely careful about the perception of the brand, overall experience on the website and ease of use. (Even more complex, if its a creative agency.) It isn’t a job. Its a responsibility. This being our first, we had all the reasons to be anxious.

The one thing on our mind was to nail the experience. Of-course there were other things too like SEO (the Google science), responsive design, bug fixing and all the rest of it.

While we were coding, testing and deploying, we made sure people loved every bit of what they saw.

That vision, continues to be central to everything we do and we believe differentiates us from everyone else.

Later this year, Circuit9 got a massive opening from people and won the Big-Bang award for the best corporate website 2013.

codewave - building products people love

It’s time we blogged about whats happening at Codewave and how we are changing the world. It all started 6 months back, with a project, a couch and a lot of coffee; with no clue of tomorrow.

All we knew was to code with an aspiration to build awesome digital experiences for people.

And we just did that. It’s been a great journey since then, a challenging one too. It gave us some rattling new experiences, intense learning, amazing people and deep connections. Today we’re absolutely excited about what we’ve done so far, the apps we’ve built, the websites we’ve launched and the hearts we’ve touched! Tomorrow, looks promising and we’re lucky we have a passionate team diving into the next wave.

More to go!