Business Challenge

Sopnop, a social commerce startup approached us to design and develop an online portal that enables consumers to follow people and stores, compare products, stores and connect with their favourite brands. The app intends to create a community of passionate online shoppers, simplify purchase decisions and enable them to reach out to brands faster. The client needed the app to be architected for a massive scale, as lakhs of products will be added to the platform from giant eCommerce portals. Product search needed to be fast, relevant and pro-active with ‘suggested’ products. Consumers could compare products and store, and create their feed with what they want to see. Sopnop admin needed few controls to manage products, stores and consumer comments as well.


Codewave designed and developed, in about 4 months time with features like product search and compare, follow people and stores, trending / popular feeds and recommendative algorithms. The platform also brings together consumers and brands, enables one – one real time chat within the app. The choice of technology was AngularJS for the frontend, as the data needed to load without page refresh and MongoDb for the backend. Elastic search was used for the site level search. The app was made responsive for mobile devices as well. The web app has complex 2 – level menu, while the mobile view has a simplified hamburger menu for improved usability.

The project was executed in 16 weeks.

  •   Launched market ready web app, enabling onboarding of stores
  •   Web crawling enabled uploading of products, stores and generate click outs for purchases
  •   Enabled product demos and investor pitches, with development aligned with fund raising goals

    Learn more about us, our vision, our experience and what we could do for you.