Codewave’s SEM page design for RocketTrades.com drives a storming increase in conversions from 0.5% to 23%
#Web Design #UI/UX
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RocketTrades.com was running ongoing SEM campaigns for generating leads online; but saw poor results with their existing web page design. Their page saw a meager 0.5% conversion, one in every two hundred visitors signed up for their service and each visit came at a high cost for hot keywords like “trading tips”, “share market tips” etc.
They approached Codewave for having their SEM page redesigned, reconstructed from scratch to improve conversions.
Codewave was assigned the task of holistically reconstructing and redesigning Rocket’s SEM page for improved conversions; we started with the analysis of the current page; what did not work and what was needed to make it work.
Relevance for the user landing on the page
Value proposition clearly spelt out
Convenience to take the required action
Elimination of other navigations & clicks
Speed for fast loading of the page
The project was executed in 1 weeks.
Increased conversions from 0.5% to 23% starting the first day of the campaign
Faster page load, improved visuals
Improved user experience and brand connect established on the page
Improved brand recall while telephonic follow ups and subsequent conversions
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