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Business Challenge

LovePanky.com, an online magazine for dating and relationship, was struggling with an outdated, unresponsive website, while 70% of their readers viewed and read articles from mobile devices. They approached Codewave for having their website redesigned from scratch for responsiveness, enhanced user experience on mobile devices and improved CTR as their main revenue generation was through ads.

Solution

Codewave was assigned the task of holistically reconstructing and redesigning LovePanky’s website with a mobile first approach, for responsiveness and improved readership on mobile. We started with the analysis of the current website; drew page layouts that would automatically fit into both desktop and mobile devices; including placing the ad slots optimally on each page, aimed at higher clicks. We decided to give them a mega menu, for higher CTR as it displays top articles within each menu with an image, instead of just a link.

The project was executed in 4 weeks.

Impact
  •   Improved mobile reading experience for lakhs of readers on the website
  •   Higher CTR with the introduction of mega menu and increased visibility for articles that were earlier hard to discover
  •   Faster page load, improved visuals
  •   Improved user experience and repeat visitors to the website

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