November 2014

Couple of days ago, on mobile Google search we saw a new tag, attached to the search results worded “mobile-friendly” for websites that can be conveniently viewed and used on the mobile device. Websites that are not mobile friendly did not have this tag and sometimes even showed up above the ones that had (of-course protecting the relevance of the result), yet this certainly is a strong push for businesses to be mobile ready.

Great step to simplify the search experience for people, finding answers and taking actions on small, mobile screens. Big push to businesses to be mobile ready!

mobile friendly badge by google

Is your website “mobile-ready”? You can check it right now.
1) Click this link: http://www.codewave.in/check-responsiveness
2) Enter your website address
3) Click on “CHECK”

Also, get a free report on your website and learn what’s going wrong!

“Realize that everything connects to everything else.” – Leonardo da Vinci

There’s quite something about how our team formed and grew. Neither by plan, nor by accident; it just happened organically with people and connections! What’s incredible is the power of connection and how we’re all connected.

codewave connection graph

This fundamental thing, of being human, feeling connected and working as one team for something larger than ourselves, pushes us to be our best and go the extra mile.

We just launched a landing page for RocketTrades.com, to help them with online conversions on their paid SEM campaign (search engine marketing campaign) and saw a storming increase in conversions from 0.5% to 23% with our new design, starting the first day of the campaign.

Here is how the page looked before and after.

design that just works

“Initially, I had apprehensions about Codewave’s working & approach towards Landing Page Design for Adword’s campaigning. But after I saw instant improvements in Lead’s conversions I was proven wrong. First Time I felt happy to be proven wrong!” – Nilesh, Founder, RocketTrades.com

We’re extremely glad that our effort and attention to detail paid off, resulting in more business for RocketTrades.com, with the entire project delivered in less than a week.

We also gave a simple CMS (content management system) to the person at Rocket running the ad campaign, so he could easily change the headline and other content on the page to match the ad line, to ensure high relevance for the user seeing the ad, clicking on it and subsequently landing on the page.

Considering every click to the page came at a huge cost (specially for hot keywords related to stock market trading), we were extra careful with the visuals, navigation, actions and page speed that contributed to overall user experience on the page.

Here is the live link to the page featured on Google Ads. http://www.rockettrades.com/trading-tips